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21 April 2016

Unlocking the secrets of content marketing for brands

Content is one of the most important aspects of any website and most brands understand that it’s important to produce engaging and shareable content frequently. Producing content is not only a great way to improve rankings for SEO purposes, but it’s also important to encourage engagement and keep readers interested and returning to your site. Producing content can take time. …

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7 April 2016

How will intelligent personal assistants affect SEO?

If you’ve seen the movie Her, or perhaps Iron Man, you’ll know what the future of tech looks like. AI is coming and it’s coming in a big way. It’s here to make our lives easier and simpler, or at least, that’s what all the big tech giants would have us believe. AI is nothing new, IBM has been experimenting …

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6 April 2016

Why aren’t more brands promoting on Pinterest?

Pinterest has recently made promoted pins available beyond the US, including the UK, so this opens the platform up for a share of brand marketing budgets, as they pay for the eyeballs of this very receptive audience – or will they? With regular and steady growth of over 60% a year, Pinterest is one of the fastest growing social platforms. With 100 …

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data science and seo
22 March 2016

Is Data Science at the core of your business?

While it might have been acceptable for organisations to take the ‘big data’ movement lightly a few years ago, more and more evidence is emerging that data science needs to be put at the core of any business. Here are just six mind-boggling stats on big data from this very comprehensive list. We have generated more data in the last …

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15 March 2016

Does the world need another infographic?

Data visualization has been around for years, but a few years ago the mass production of infographics for marketing purposes peaked, and we all sat back exhausted and suffered from infographic fatigue. Since infographic mania, we’ve seen a gradual move towards other methods of creative marketing solutions. Thank heavens. We say this not because we don’t like them, the opposite, …

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25 February 2016

Do you have a persona-based content strategy?

Content has long been an essential part of the digital marketing strategy, but are you attracting the right audience? Digital marketers are usually very good at measuring performance, but how do you know that the users sharing or reading your content are the right people for your site? More importantly, you may know exactly who your demographic is, but how …

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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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11 February 2016

Does ‘user intent’ herald the death of the keyword?

Among the numerous updates (500+ according to some estimates) that Google makes each year, one significant update to the algorithm happened around January 10th that – as usual – generated an heap of fluctuation and visibility correlation studies. One interesting study came from Searchmetrics. One of the most relevant topics the analysis presents is the issue of fulfilling user intent. The study makes …

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2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

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10 December 2015

10 Digital Marketing Predictions for 2016

With another year coming to a close, it’s time once again to cast our eyes into the near future, with my annual look at what might be coming for digital marketing in 2016. It feels like only yesterday that I was hitting publish on my 2015 predictions (several of which came to pass) but plenty has changed in those 12 …

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