15 March 2016

The month in social: February

Another month has flown by on social with an array of events, from a ‘controversial’ Adidas campaign to the excitement of $5 Geofilters. Today we’re looking back at the five most talked-about social events and our view on their relevance to brands. #1 Return of the GIF Last month saw several social media platforms begin to integrate GIF functionality across them. Twitter announced GIF …

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18 February 2016

4 new developments at Twitter

Two weeks ago we looked at why Twitter has been coming under fire, with some predicting the beginning of the end for the platform. Personnel changes, rumours of a character limit drop and a slow-down in growth had led to a drop in the company’s value. Here are four new developments at Twitter in the last few weeks: #RIPTwitter When the …

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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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12 February 2016

The month in social: January

From a famous puddle to a celebrity rant, January showed us a huge range trending topics for the first month of the year. Today we’re looking at the four most talked-about social events and our view on their relevance to brands. #1 Drummond Puddle Watch Last year social media evolved and brought new technologies, platforms, changes and opportunities along with it. …

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2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

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4 November 2015

RWC2015 Wrap-up: Which brands SCORED, who must TRY harder…?

During the Rugby World Cup, we thought we’d look not only at the countries who are involved, but also the brands. Brands pay an astronomical amount to sponsor sporting events, despite not always getting a return on their investment (ITV looked set to lose almost £1m per game when England got knocked out.) So how did we measure the effectiveness of …

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8 October 2015

And the winner of the #GBBOFinal is…

Last night was the final of this series on the Great British Bake Off. This quintessential British TV grips the nation every week, and this series was no exception. We all watched with baited breath as Paul and Mary examined their iced buns, moderated their mille-feuille and looked at the layers of their classic British cake. Everyone’s favourite baker (in …

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18 September 2015

Blogger Spotlight – Christopher from Methods Unsound

It’s the final day of Social Media Week, so that means it’s time for our final Blogger Spotlight. Today it’s Christopher Ratcliff’s turn. He writes for Methods Unsound, a blog he set up with his wife – Toni Ratcliff – and his good friends Joachim Farncombe and Matt Owen. Don’t forget that if you’ve missed any of our other blogger …

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