Social Media

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Advertising Week Europe: 10 stories that made a big impact

4 April 2014 | Tanya Goodin

All this week we’ve been enjoying events down at Advertising Week Europe here in London – with over 200 sessions spread over 6 locations and 4 days, the amount of discussion and debate going on […]

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Battle of the insurance brands – Who has the most engaged fans?

1 April 2014 | Henry Elliss

When it comes to social media measurement, there’s a lot of confusion over what measurement constitutes ‘success’ – and which metrics are just fluff. Raw and easy-to-compare numbers likes ‘Fans’ and ‘Followers’ are all well […]

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Facebook buys virtual reality firm Oculus for $2 bn

26 March 2014 | Valentin Boulan

Yesterday, Facebook announced the purchase of virtual reality technology firm Oculus for $2 bn. The deal will include $400m in cash, as well an additional $1.6bn in Facebook shares. On top of that, the employees […]

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Brands: Facebook wants your money, and you’re going to give it to them. Here’s why

20 March 2014 | Henry Elliss

According to a widely-quoted story from ‘Valleywag’, a source at Facebook has leaked the news that FB will soon reduce the visibility of Page posts to 1-2%. According to the un-named source, the social networking […]

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Scrabble – Epically failing online since 2008. But why?

18 March 2014 | Henry Elliss

In these days of social gaming, it’s easy to assume that every game ever invented has the opportunity to take on a new lease of life. In lots of cases, this is true – Only […]

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5 ways that Facebook’s page redesign completely misses the point

11 March 2014 | Henry Elliss

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to […]

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How is WhatsApp worth $19 billion?

25 February 2014 | Valentin Boulan

  Last week, Facebook announced the purchase of mobile messaging app WhatsApp for a staggering $19 billion. The deal was divided into several chunks, including $4 billion in cash, $12 billion in Facebook shares and […]

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Which athletes triumphed at the Sochi Socialympics?

24 February 2014 | Henry Elliss

Yesterday saw the closing ceremony of the XXIIth Winter Olympic Games over in Sochi. Whilst it’s only the first of many great sporting events coming up this year, the social ‘noise’ it generated during London […]

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TouchScore Sport 2014 – #Go4Greatness

19 February 2014 | Tanya Goodin

Here at Tamar we’ve been working on a piece of research which will look at how sports brands are capitalising on this 2014 ‘Year of Sport’. Using our TouchScore tool, we will be tracking the […]

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2014: The Year of Sport #Go4Greatness

7 February 2014 | Henry Elliss

As the Winter Olympics start in Russia, they signify not just the launch of another major sporting event, but the kick-off of a pretty amazing year for sport. And not just for global sport  – […]

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