22 December 2014

The Top 10 digital moments of 2014 #DIGIMOs

Over the past 3 weeks, we’ve been running down our pick of the Top 10 ‘digital moments’ of 2014, with a bit of a Tamar twist – we’ve been recreating them in Lego! Because why not, hey? We’ve been posting 3 each week on our social feeds, but in case you missed any of them, we’ve gathered them all together …

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4 November 2014

Apprentice tips: how to improve your visibility on Youtube

Last week, The Apprentice’s task was all about creating viral Youtube content and driving views within a very short time frame of 48 hours. This year’s crew is arguably the worst cast ever assembled by the BBC (let’s face it, that triple firing was absolutely coming!). Nonetheless, the broadcast provided some good insight on how to optimise video content for …

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23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

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29 August 2014

Viral Trend Alert: #ALSIceBucketChallenge

No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples. Internet Sensation Although the basic idea of being covered …

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31 July 2014

Facebook: Searching to become the next Google

Last week, Mark Zuckerberg announced his ambition to turn Facebook into a competitor to search engines like Google and Bing. Zuckerberg highlighted the work which has been done towards improving the social network’s ability to display relevant content, revealing his plan to encourage users to stay on Facebook for longer, and utilize the site beyond its social media function. Obviously, …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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21 May 2014

Shhhhh – Twitter offers the Sound of Silence with mute button

Back in December 2013, Facebook replaced their “Hide All” feature with an “unfollow” button. This small-but-crucial change allowed people to unsubscribe from updates from those ‘friends’ who upload endless amounts of photos, or who post a status update every time they sneeze. Not only did you not have to “unfriend” a big list of people, but it has probably saved quite …

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25 April 2014

Is Google+ about to ride off into the sunset?

Speculation is rife about the future of Google+ today, with the announcement that Vic Gundotra – the head of the social network – is stepping down from the role. Whilst the departure of figure like Gundotra isn’t necessarily always a bad sign, TechCrunch is reporting that more shake-ups are on the way for the ailing platform. A number of the …

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