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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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12 February 2016

The month in social: January

From a famous puddle to a celebrity rant, January showed us a huge range trending topics for the first month of the year. Today we’re looking at the four most talked-about social events and our view on their relevance to brands. #1 Drummond Puddle Watch Last year social media evolved and brought new technologies, platforms, changes and opportunities along with it. …

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2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

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4 November 2015

RWC2015 Wrap-up: Which brands SCORED, who must TRY harder…?

During the Rugby World Cup, we thought we’d look not only at the countries who are involved, but also the brands. Brands pay an astronomical amount to sponsor sporting events, despite not always getting a return on their investment (ITV looked set to lose almost £1m per game when England got knocked out.) So how did we measure the effectiveness of …

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8 October 2015

And the winner of the #GBBOFinal is…

Last night was the final of this series on the Great British Bake Off. This quintessential British TV grips the nation every week, and this series was no exception. We all watched with baited breath as Paul and Mary examined their iced buns, moderated their mille-feuille and looked at the layers of their classic British cake. Everyone’s favourite baker (in …

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18 September 2015

Blogger Spotlight – Christopher from Methods Unsound

It’s the final day of Social Media Week, so that means it’s time for our final Blogger Spotlight. Today it’s Christopher Ratcliff’s turn. He writes for Methods Unsound, a blog he set up with his wife – Toni Ratcliff – and his good friends Joachim Farncombe and Matt Owen. Don’t forget that if you’ve missed any of our other blogger …

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17 September 2015

Blogger Spotlight – Rachel from Handbags & Cupcakes

It’s day 4 of Social Media Week, so that means it’s time for our 4th Blogger Spotlight. So we’re chatting to Rachel, who runs Handbags & Cupcakes, a blog she’s run for nearly 5 years. She blogs about general lifestyle and graduated from the University of Bristol this summer. Don’t forget that if you’ve missed any of our other blogger …

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16 September 2015

Blogger Spotlight – Kim from Sweet Monday

It’s day 3 of Social Media Week and next up we’re chatting to Kim, who runs Sweet Monday. She blogs about fashion and general lifestyle in between her normal work life as a Content Market Assistant. Don’t forget, you can read them all on our Blogger Spotlight page. What made you want to start a blog? Was there a particular idea …

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