19 October 2009

SEO Pro Training – Day One Summary

Here’s my summary of day 1 of SEOMoz’s “SEO Pro Training” conference – sorry if this is a little messy, I’m typing this up on a Blackberry! The morning kicked off with ‘advanced analytics’ by Will Critchlow ,who offered a host of advice on plugins to make the most of your Google Analytics package and what metrics to use to …

Continue Reading
14 October 2009

The new star of YouTube – Adwords!

It seems after a painfully long time, Google is finally applying their AdWords system to YouTube, allowing UK advertisers to serve keyword targeted video content to the masses. Google isn’t overcomplicating things, by applying their AdWords platform – allowing price to be based on performance. With Online spend overtaking TV spend last month, this seems like a logical progression – …

Continue Reading
14 October 2009

When should one tweet for optimum effectiveness?

I should start this post with a caveat – whilst it’s quite common to use a provocative question in the title of a blog post, and then proceed to answer the question in the post, I should point out that I don’t know the answer to this question! I’ll explain why I’m asking it in a second, and a few …

Continue Reading
8 October 2009

Trusting your life to digital – am I paranoid?

As a general rule, I’m a big fan of change – especially online. I like to think that I’m a reasonably ‘early adopter’ – I’m not obsessive about it, but I am (for instance) a little jealous that I haven’t got a Google Wave invite yet. I like to know what the interesting new sites and services people are using …

Continue Reading
6 October 2009

Twitter support technology #FAIL

If you’re a regular reader of the Tamar blog (or indeed, if you follow any of our prolific tweeters on Twitter itself) you will know how much we love the micro-blogging platform du-jour. Not only is it a great way for people like us to keep up with industry news and views, it’s also a brilliant way for brands to …

Continue Reading
6 October 2009

Blogger Regulation: A good thing

According to new rules revealed Monday by the U.S. Federal Trade Commission, American-based bloggers must tell their readers when they’ve been paid and/or given free stuff to review products. Failure to disclose quid pro quo could cost a blogger up to $11,000. I’m all for the FTC rules because along with it comes credibility! How many times have you second guessed the …

Continue Reading
29 September 2009

Social Climbing With Twitter

At last week’s Net Imperative Twitter or Bitter debate, one of the panellist commented, “Facebook is for people you used to know, Twitter is for people you want to know.” In my opinion, the panellist’s Twitter observation was absolutely spot on. Unlike Facebook, my Twitter ‘following’ list is dominated by people I’ve never met – a significant number of whom …

Continue Reading
29 September 2009

Are you on the Twitter blacklist?

This past weekend, I discovered that tweets from Aaron Williams, Tamar’s Head of Technology (@bayshield), aren’t showing up in Twitter search results. I noticed it on Sunday while I was monitoring tweets about The Prince’s Trust’s “Palace to Palace” charity ride (Aaron, an avid cyclist, took part in the event and The Prince’s Trust is a Tamar client). I thought …

Continue Reading
25 September 2009

How did anti-social become social?

If the history of the world was compressed into 1 year, homosapiens would have been around for 12 minutes, agriculture for 1 minute, the industrial revolution was 2 seconds ago, computers have been around for 4/10 of a second and the internet has been in existence for 1/10 of a second – the blink of an eye.   A lot …

Continue Reading
16 September 2009

Facebook hits 300m users – but has UK peaked?

The guys at Facebook – or to be more accurate, the top guy, Mark Zuckerberg – announced yesterday via their blog that Facebook is now reaching 300 million users around the globe. A remarkable milestone, and one which apparently shows no sign of slowing. Even better news for them, they’re now making money! Here’s what Zuck had to say: “We’re …

Continue Reading