16 March 2010

Searchers are blind to Real Time Search

At the end of 2009 Google launched real time search results to show Google users updates as they were happening around the web. This pretty much meant crawling Twitter and displaying the tweets from trending topics. As you can see in the screenshot pictured here the real time search results are all from twitter.com. If you are a Twitter user …

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10 March 2010

The Importance of Early Innovation

Apple vs Sony Last week, the Wall Street Journal ran a piece on Sony’s upcoming products which are posed to challenge Apple’s beloved iPhone and the “revolutionary” iPad.  The article explained that while Sony had a rocky past and mixed success with both its cell phone and gaming divisions, its newest portable devices are meant to offer solid competition to Apple’s …

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8 March 2010

The Googlization of Twitter

The Wall Street Journal revealed more details about Twitter’s monetisation plans. According to insiders, Twitter will be launching ‘Google-style’ sponsored ads around its search results. Brands have expressed mixed feelings about the news. According to the trade journal, Marketing, some brands, like Virgin Media, see it as an excellent way to harness the power of the platform. While others, such …

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2 March 2010

Advertising + Social Media = ♥

Hot on the heels of the rumours about Twitter’s advertising platform, Digg.com – a social news aggregator – has provided a performance update on its innovative advertising model. Several months ago, Digg wowed the world with an advertising system built around social media. Digg’s online visitors and users were able to provide feedback on the site’s ads by “digging” (the …

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25 February 2010

Twitter Monetization: Who’ll be the Real winner?

According to new reports, next month Twitter will be launching an ad platform to make some money (finally!).  The first generation of Twitter ads will apparently appear as hashtagged messages in users’ streams. Details aren’t exactly clear at the moment. Interestingly, Twitter’s head of monetization indicated in an interview that they wouldn’t be in control of ads per se — …

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24 February 2010

Ode to Foursquare

Back in January I did attempt To take the Foursquare plunge Unfortunately, it wasn’t meant to be Because their beta app wouldn’t sync with my Blackberry About a week ago the Blackberry was replaced With a glorious iPhone Foursquare, you were the first app I downloaded And I am far from disappointed! You’ve made exploring the environs so entertaining You’re …

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17 February 2010

Social media infiltrates Microsoft’s Outlook

Something came to my attention this morning and I must be honest, I have mixed feelings about it, but I can see the practicality of it. Microsoft’s information manager (their term, not mine), Outlook, now provides its users with the ability to connect to their social media profiles straight from the email client. It was announced in November last year …

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17 February 2010

Google Buzz – damp squib or firecracker?

Last week, Google finally joined the social media trend by integrating social networking into Gmail. Unfortunately ‘Buzz’ has run into some pretty big problems pretty immediately. Buzz users and bloggers noticed that there were some pretty big privacy issues around the new Google offering, and now even the Electronic Privacy Information Centre, a US privacy watchdog group, has filed a …

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12 February 2010

Love Without Borders, Updated.

Given the prevalence of social networking sites and MMO (Massively Multiplayer Online Game) communities, it is not surprising that there are people falling in love. Dating sites have been around for as long as the @ symbol has made sense to anybody, enabling people to enjoy the benefits of a relationship without the added pressure that sex and constant companionship …

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9 February 2010

Twitter and Facebook in Google’s crosshairs

Things have changed in the online world over the past two years. Normally Google has been the company that has made the waves and innovations, but when it comes to social media the company has really struggled to implement some solid strategies and match the success that they obtained in the search department. So far Google have appeared to sit …

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