Social Media

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Search, social, mobile and more – integration is key

4 February 2011 | Tanya Goodin

This week’s issue of new media age features an excellent ‘leader’ column by editor Justin Pearse, looking at the need for integration and evolution in online marketing agencies. As Justin points out, Social Media marketing […]

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Happy customers drive good SEO

31 January 2011 | Tanya Goodin

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being […]

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Facebook vs Google – who will fire the next shot?

31 January 2011 | Henry Elliss

Ding ding – Round 2! Over the weekend I found myself reading an article on the Wall Street Journal website entitled ‘Will Google survive Facebook?‘ – a short but interesting piece by James B Stewart, […]

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Celebrity ‘tweetgulation’ – much ado about something

25 January 2011 | Milly Diaz

This weekend I noticed that the celebrity tweet regulation story was covered by The Sun. It’s interesting to see this digital media story go ‘mainstream’. I personally think celebrity ‘tweetgulation’ is a good thing. It’s […]

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Facebook reaches (almost) 600 million users in 210 countries

11 January 2011 | Henry Elliss

A few years ago, when the interest in Facebook was at it’s peak (at least as far as the online media goes), I used to keep a fairly regular eye on the Facebook active user […]

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10 hot digital brands to watch in 2011

17 December 2010 | Tanya Goodin

Building your digital brand value is where it’s at in 2011. Brands who haven’t already made the investment in digital brand leadership will really struggle next year to make the quantum leap necessary in strategy […]

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Popular culture on tap: The Top 10 searches of 2010 – Google, Yahoo & Bing

16 December 2010 | Alex Christie

As the world waves goodbye to 2010 it is always fascinating to reflect back on the year that was, even if simply to say “thanks for the memories”. Each year, the three giants of Internet […]

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Location-based mobile search: The place to be

7 December 2010 | Alex Christie

Location-based mobile search trends are showing that there is a shift from purchasing goods online to using local search to track down goods on the high-street. Shoppers are asking themselves why buy online when I […]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ […]

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H&M Online Fail

24 November 2010 | Milly Diaz

If you have even the faintest interest in fashion, you will have known that the French uber designer line Lanvin teamed up with high street retailer H&M on a more affordable collection for the less […]

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