29 March 2010

Foursquare’s Whoops!: We’ve Seen it Before and We’ll Probably See it Again

On Friday, Foursquare found itself red in the face when it was revealed that the company forgot to renew its domain name ownership.  People who tried to access www.foursquare.com on Friday and Saturday were re-directed to a GoDaddy holding page while the issue was sorted. Luckily for Foursquare, it didn’t lose the domain name as the oversight was detected and …

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25 March 2010

Innovation is NOT Dead

Twitter. Facebook. Digg. Gowalla. Flickr. Buzz… There’s an ever-growing list of platforms which businesses can tap into and create a profitable online social media presence. Many companies have already jumped on these opportunities, building creative strategies to engage online communities. Some have misread the current environment incorrectly, believing that the social media creative market is over-saturated. You don’t hear of …

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23 March 2010

Twenty iPhone applications we really love

As a recent convert to the world of iPhone loveliness, I have found myself spending a lot of time reviewing and playing with iPhone applications. Being a bit of a social media nerd, I’m doubly intrigued by how people are using the iPhone’s capabilities to facilitate interactions – after all, an iPhone app is all fine and dandy, but if …

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22 March 2010

The Oldies Got the Teens Wrong Again

UK teens are getting a much-needed lesson in privacy through a language they understand – gaming. As some of you know via my previous blog posts, I think a lot of ‘kids’ these days fail to take privacy seriously enough. So, I was quite pleased to come across an article this weekend about the SXSW award-winning online game, Smokescreen, that …

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16 March 2010

Tamar at the Social Media World Forum 2010

Yesterday, I visited SMWF and enjoyed a full day at the event. I spent my time attending the workshops which were focused on exploring social media and provided a holistic overview of the field. Presenters I saw included folks from the Facebook Developer Garage, representatives from LinkedIn, and experts from other social media agencies. All in all, the event was …

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16 March 2010

Twitter, Twitter, everywhere…

The founder of  Twitter has announced another new feature to be added to the popular social media platform. In a low key session at the SXSW event this week, Evan Williams explained how @Anywhere has been developed as a new framework for adding the Twitter experience anywhere on the web. Apparently, operators of third-party websites will be able to add …

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16 March 2010

Searchers are blind to Real Time Search

At the end of 2009 Google launched real time search results to show Google users updates as they were happening around the web. This pretty much meant crawling Twitter and displaying the tweets from trending topics. As you can see in the screenshot pictured here the real time search results are all from twitter.com. If you are a Twitter user …

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10 March 2010

The Importance of Early Innovation

Apple vs Sony Last week, the Wall Street Journal ran a piece on Sony’s upcoming products which are posed to challenge Apple’s beloved iPhone and the “revolutionary” iPad.  The article explained that while Sony had a rocky past and mixed success with both its cell phone and gaming divisions, its newest portable devices are meant to offer solid competition to Apple’s …

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8 March 2010

The Googlization of Twitter

The Wall Street Journal revealed more details about Twitter’s monetisation plans. According to insiders, Twitter will be launching ‘Google-style’ sponsored ads around its search results. Brands have expressed mixed feelings about the news. According to the trade journal, Marketing, some brands, like Virgin Media, see it as an excellent way to harness the power of the platform. While others, such …

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2 March 2010

Advertising + Social Media = ♥

Hot on the heels of the rumours about Twitter’s advertising platform, Digg.com – a social news aggregator – has provided a performance update on its innovative advertising model. Several months ago, Digg wowed the world with an advertising system built around social media. Digg’s online visitors and users were able to provide feedback on the site’s ads by “digging” (the …

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