22 March 2010

The Oldies Got the Teens Wrong Again

UK teens are getting a much-needed lesson in privacy through a language they understand – gaming. As some of you know via my previous blog posts, I think a lot of ‘kids’ these days fail to take privacy seriously enough. So, I was quite pleased to come across an article this weekend about the SXSW award-winning online game, Smokescreen, that …

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16 March 2010

Tamar at the Social Media World Forum 2010

Yesterday, I visited SMWF and enjoyed a full day at the event. I spent my time attending the workshops which were focused on exploring social media and provided a holistic overview of the field. Presenters I saw included folks from the Facebook Developer Garage, representatives from LinkedIn, and experts from other social media agencies. All in all, the event was …

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16 March 2010

Twitter, Twitter, everywhere…

The founder of  Twitter has announced another new feature to be added to the popular social media platform. In a low key session at the SXSW event this week, Evan Williams explained how @Anywhere has been developed as a new framework for adding the Twitter experience anywhere on the web. Apparently, operators of third-party websites will be able to add …

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16 March 2010

Searchers are blind to Real Time Search

At the end of 2009 Google launched real time search results to show Google users updates as they were happening around the web. This pretty much meant crawling Twitter and displaying the tweets from trending topics. As you can see in the screenshot pictured here the real time search results are all from twitter.com. If you are a Twitter user …

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10 March 2010

The Importance of Early Innovation

Apple vs Sony Last week, the Wall Street Journal ran a piece on Sony’s upcoming products which are posed to challenge Apple’s beloved iPhone and the “revolutionary” iPad.  The article explained that while Sony had a rocky past and mixed success with both its cell phone and gaming divisions, its newest portable devices are meant to offer solid competition to Apple’s …

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8 March 2010

The Googlization of Twitter

The Wall Street Journal revealed more details about Twitter’s monetisation plans. According to insiders, Twitter will be launching ‘Google-style’ sponsored ads around its search results. Brands have expressed mixed feelings about the news. According to the trade journal, Marketing, some brands, like Virgin Media, see it as an excellent way to harness the power of the platform. While others, such …

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2 March 2010

Advertising + Social Media = ♥

Hot on the heels of the rumours about Twitter’s advertising platform, Digg.com – a social news aggregator – has provided a performance update on its innovative advertising model. Several months ago, Digg wowed the world with an advertising system built around social media. Digg’s online visitors and users were able to provide feedback on the site’s ads by “digging” (the …

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25 February 2010

Twitter Monetization: Who’ll be the Real winner?

According to new reports, next month Twitter will be launching an ad platform to make some money (finally!).  The first generation of Twitter ads will apparently appear as hashtagged messages in users’ streams. Details aren’t exactly clear at the moment. Interestingly, Twitter’s head of monetization indicated in an interview that they wouldn’t be in control of ads per se — …

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24 February 2010

Ode to Foursquare

Back in January I did attempt To take the Foursquare plunge Unfortunately, it wasn’t meant to be Because their beta app wouldn’t sync with my Blackberry About a week ago the Blackberry was replaced With a glorious iPhone Foursquare, you were the first app I downloaded And I am far from disappointed! You’ve made exploring the environs so entertaining You’re …

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17 February 2010

Social media infiltrates Microsoft’s Outlook

Something came to my attention this morning and I must be honest, I have mixed feelings about it, but I can see the practicality of it. Microsoft’s information manager (their term, not mine), Outlook, now provides its users with the ability to connect to their social media profiles straight from the email client. It was announced in November last year …

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