Social Media

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Who has the power – blogs or brands?

24 August 2011 | Annie Wakefield

Over the last decade, bloggers have changed from just another opinion floating in the ether, to a respected community voice – and one that brands are keen to influence and utilise in their marketing strategies. […]

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Cyber paranoia? German state bans the Facebook ‘Like’ button

23 August 2011 | Annie Wakefield

A German state has taken the first step to protect the privacy of its citizens through banning the ‘Like’ button. State institutions in Schleswig-Holstein, northern Germany were ordered to shut down their Facebook Pages and […]

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Twitter is the new ‘word of mouth’…

19 August 2011 | Ashley Turner

I remember hearing in university that the most important exposure for a brand is word of mouth. People have always trusted recommendations from family, friends or even friends of friends before they will give in […]

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Is voting back in favour in the age of social?

17 August 2011 | Henry Elliss

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined […]

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Shareable Content: The key to SEO success in 2011 and beyond…

16 August 2011 | Asad Imam

Some might argue that the inclusion of social media signals into search algorithms has been one of the most prolific disruptions in the world of online marketing. In a pre-social media dominated world, every link […]

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YouTube scores a win – but what are you watching?

15 August 2011 | Milly Diaz

According to a report that came out last week, YouTube scored its biggest month of traffic ever in the UK last month. YouTube apparently accounted for 1 in every 35 UK Internet visits in July […]

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Making your mobile offering essential to users

11 August 2011 | Liz Morray

As my twitter followers and facebook friends will know I’ve recently had an unplanned holiday from my iPhone. We’re reunited now, but the days apart have really clarified what I most use it for and […]

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Ultimate brand advocacy at Pinterest

10 August 2011 | Sarah Graveling

If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the […]

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Twitter responds to the London riots

9 August 2011 | Milly Diaz

I’m sure I’’m not alone.  Watching the riots spread across London on TV and reading first hand accounts play out on Twitter left me feeling quite powerless. However, this morning, Twitter again has emerged as […]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off […]

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