Predictions 2017: Digital Marketing
14 November 2016

Predictions 2017: Digital Marketing

My annual digital marketing predictions are now in their ninth year, with a fairly respectable past success rate . I’m particularly pleased with my prediction last year that adblocking would be a big story in 2016. So, as this year draws to a close, what might 2017 have in store for us? Here are my predictions for the next 12 months: …

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Social media predictions
10 November 2016

Predictions 2017: Social Media

Social media moves so fast, our favourite platforms constantly update features. Usually just as we’ve got used to the last update. In such a fast paced environment we’ve witnessed both platforms and features that have failed spectacularly, and we’ve also seen some huge successes. The year is almost over so here are our going social media predictions for 2017. Live content …

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Data digital flow
4 November 2016

Predictions 2017: SEO

SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve. With that in mind, …

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amazon-echo-google-home
3 November 2016

Predictions 2017: Content Marketing

We are very close to the end of 2016, the time when we need to take a step back and reflect on where our digital road has taken us, and where it might lead us next. Having followed all of the content trends that developed in 2016, we’ve looked into our crystal ball to find how content marketing will develop …

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Algorithm Academy
22 September 2016

The Algorithm Academy: #3 RankBrain

Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm and its ranking factors; from what makes you rank, to what has a negative impact on your rankings. Today’s topic is RankBrain, and we’ll be telling you everything you need to know, from what RankBrain is and why …

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smartphone-1031273_1280
26 May 2016

For + Against: Instagram’s LINK IN BIO

Generally speaking at Tamar the youngsters are on Snapchat and treat Facebook very casually, whereas the older (ahem) people are on Facebook, but don’t feel the need to add to their social repertoire with Snapchat. This seems to be a pretty common theme amongst how the generations use social, but there is one platform we all use and that’s Instagram. …

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amazon-echo-hero
19 May 2016

Conversational AI is the future of search

Last night marked the first day of Google’s I/O 2016 conference, a two-day conference where Google shows off their latest ideas, products and developments. Amongst the many announcements this year – which included VR, wearables, new messaging apps (because why let Facebook have all the fun, right?) and video conferencing – came the announcement of Google Home, the widely anticipated …

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gears-1236578_960_720
18 May 2016

How Natural Language Processing is changing SEO

It is well-accepted in the digital marketing industry, especially in organic search, that the focus is shifting from keyword-based strategies online to ones that focus on fulfilling intent.  The stimulus for this has come from Google itself and its improving ability to understand the human language. The appearance of Knowledge Graph boxes, Answer Boxes, Featured Snippets, Local pack results etc. are …

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typewriter-726965_960_720 (1)
9 May 2016

Sorry, but with content it’s quality AND quantity…

The depressing truth is (according to research by Moz) that over 50% of content online has zero shares and nobody is linking to it. We’re also told that the most shared content online is 1,000+ words, so the pressure is on to beef up the word count, but not lose any of the engagement. And it’s not easy… Quality first… …

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