9 July 2010

Twitter now second only to Google in terms of search volumes

According to Twitter co-founded Biz Stone, while speaking at the Aspen Ideas Festival this week, Twitter is now handling over 800 million search queries every single day, or 24 billion search queries per month. This makes it second only to Google, who handle 88 billion each month – and absolutely trounces Bing (4.1 billion) and Yahoo (9.1 billion). Note: I …

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6 July 2010

Being an early adopter pays – will the early bird pay out too?

As somebody who regularly checks my Twitter account at odd times of the day (and night!), I’m always interested to see the difference in my stream at different times of the day. A night-time check-in (here in the UK) obviously reveals a twitter stream mostly filled with my US friends, though there’s always a few night-owl surprises in there too. …

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2 July 2010

The trouble with Facebook community pages…

I’ve been thinking about Facebook’s (relatively) new ‘Community Pages’ lately, especially after a back-n-forth I was having with ITV’s Ben Ayers on Twitter yesterday. General consensus from within the online marketing community is that the new, mainly auto-generated pages going to turn in to something big at some point, but as they stand they’re a bit of an eyesore. If …

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11 June 2010

World Cup kick-off – time for FIFA to reach out online

When the controversial new ball is kicked for the first time competitively at the Soccer City Stadium in Johannesburg today, the biggest sporting event in the world will be underway. Online and offline, millions of fans will be tuning in to watch or listen to hosts South Africa take on Mexico.  The World Cup captures the imagination like no other …

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11 June 2010

World Cup: It is here

South Africa woke to the distinctive sound of the iconic vuvuzela this morning, as the Fifa World Cup finally arrived. We’ve been waiting like children on Christmas Eve for months now as the excitement built. And it would appear that we are not the only ones who can’t stop talking about the sporting event which kicks off today. Facebook abounds …

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9 June 2010

BP proves there’s no such thing as bad publicity

It would appear that BP is taking the old adage ‘there’s no such thing as bad publicity’ very seriously. The company suffered a massive PR setback earlier this year after a leaking undersea well in the Gulf of Mexico caused what is being referred to as ‘one of America’s worst ecological disasters’. A BP spokesman, Toby Odone, recently confirmed that …

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9 June 2010

Vuvuzela’s and keeping up with the realtime web

Vuvuzela (voo-voo-zeh-lah) – a long trumpet commonly blown at football matches in South Africa,  traditionally made from horn. Most are, however, plastic these days.  A lot of bloggers know the importance of utilising current affairs and trending topics to get traffic, but is traffic all you want? There are so many SEO benefits to getting onto the trending topics  bandwagon …

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