11 June 2010

World Cup kick-off – time for FIFA to reach out online

When the controversial new ball is kicked for the first time competitively at the Soccer City Stadium in Johannesburg today, the biggest sporting event in the world will be underway. Online and offline, millions of fans will be tuning in to watch or listen to hosts South Africa take on Mexico.  The World Cup captures the imagination like no other …

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11 June 2010

World Cup: It is here

South Africa woke to the distinctive sound of the iconic vuvuzela this morning, as the Fifa World Cup finally arrived. We’ve been waiting like children on Christmas Eve for months now as the excitement built. And it would appear that we are not the only ones who can’t stop talking about the sporting event which kicks off today. Facebook abounds …

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9 June 2010

BP proves there’s no such thing as bad publicity

It would appear that BP is taking the old adage ‘there’s no such thing as bad publicity’ very seriously. The company suffered a massive PR setback earlier this year after a leaking undersea well in the Gulf of Mexico caused what is being referred to as ‘one of America’s worst ecological disasters’. A BP spokesman, Toby Odone, recently confirmed that …

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9 June 2010

Vuvuzela’s and keeping up with the realtime web

Vuvuzela (voo-voo-zeh-lah) – a long trumpet commonly blown at football matches in South Africa,  traditionally made from horn. Most are, however, plastic these days.  A lot of bloggers know the importance of utilising current affairs and trending topics to get traffic, but is traffic all you want? There are so many SEO benefits to getting onto the trending topics  bandwagon …

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2 June 2010

Kick off your World Cup experience online

The 2010 Football World Cup kick off is a week away! Here in Tamar’s Cape Town office we have gotten into the spirit of things, throwing ourselves behind our boys in green and gold. Some of us are supporting England though, and debates over the odds are getting quite heated. As South Africans, we are very aware of the pressure …

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27 May 2010

Facebook bows (a little bit) to critics, makes privacy settings easier to use

As expected (the BBC revealed first thing Tuesday morning the announcement was coming), yesterday afternoon Mark Zuckerberg rolled out Facebook’s one-stop shop for privacy settings in response to growing user concerns. Zuckerberg stated during the press conference convened especially for the announcement, “We’ve focused on three things: a single control for your content, more powerful controls for your basic information …

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26 May 2010

Twitter sorting out search, Google loving Twitter…

There have been a couple of developments in the world of Twitter recently which I thought would be worth documenting here on the blog – both have links to search too, making them doubly relevant in my opinion! First up is the fairly recent change to Twitter search that demonstrates that it is getting a lot more intelligent – presumably …

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