photo-1446000442451-e162542e5f8d
22 March 2016

6 MISTAKES BRANDS MAKE ON INSTAGRAM

Instagram, since its birth in 2010, has allowed brands and people to connect through the use of images. One of the rising stars of social networking, it appeared to be destined for greatness – unlike many others. The proof of that greatness lay in the growth of its user base over the years, reaching a staggering 400 million monthly active …

Continue Reading
twitter-1084764_1280
21 March 2016

10 facts about Twitter at Ten

Twitter turns ten today and to mark it we’ve updated Tamar’s #digitalhistory infographic of the network…   … along with a round-up of ten top birthday facts; N0.1 The most retweeted tweet ever is still ‘If Bradley Had a Longer Arm’, Ellen Degeneres’ Oscar group selfie. It reached a million retweets within hours, and has now racked up well over 3 …

Continue Reading
10 SOCIAL NETWORKS THAT FAILED SPECTACULARLY
15 March 2016

10 SOCIAL NETWORKS THAT FAILED SPECTACULARLY

As we all know, the advent of social media has been the success story of digital of the last ten years. But with so many social platforms coming into the limelight over time, many of them have been left behind and completely forgotten about. So we’ve collated our top ten list of social networks that have failed and the reasons …

Continue Reading
winter-942236_1280
15 March 2016

The month in social: February

Another month has flown by on social with an array of events, from a ‘controversial’ Adidas campaign to the excitement of $5 Geofilters. Today we’re looking back at the five most talked-about social events and our view on their relevance to brands. #1 Return of the GIF Last month saw several social media platforms begin to integrate GIF functionality across them. Twitter announced GIF …

Continue Reading
twitter-1084764_1920
18 February 2016

4 new developments at Twitter

Two weeks ago we looked at why Twitter has been coming under fire, with some predicting the beginning of the end for the platform. Personnel changes, rumours of a character limit drop and a slow-down in growth had led to a drop in the company’s value. Here are four new developments at Twitter in the last few weeks: #RIPTwitter When the …

Continue Reading
night-city-1149700_1280 (1)
17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

Continue Reading
rain-122691_960_720
12 February 2016

The month in social: January

From a famous puddle to a celebrity rant, January showed us a huge range trending topics for the first month of the year. Today we’re looking at the four most talked-about social events and our view on their relevance to brands. #1 Drummond Puddle Watch Last year social media evolved and brought new technologies, platforms, changes and opportunities along with it. …

Continue Reading
988854_10155119453840072_203491946363440238_n
2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

Continue Reading
4 November 2015

RWC2015 Wrap-up: Which brands SCORED, who must TRY harder…?

During the Rugby World Cup, we thought we’d look not only at the countries who are involved, but also the brands. Brands pay an astronomical amount to sponsor sporting events, despite not always getting a return on their investment (ITV looked set to lose almost £1m per game when England got knocked out.) So how did we measure the effectiveness of …

Continue Reading