4 February 2011

Search, social, mobile and more – integration is key

This week’s issue of new media age features an excellent ‘leader’ column by editor Justin Pearse, looking at the need for integration and evolution in online marketing agencies. As Justin points out, Social Media marketing is a natural evolution from “older” marketing channels such as Search – with experience in online marketing being key to ensuring your social media campaign …

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31 January 2011

Happy customers drive good SEO

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being around content in the results pages and Social Media signals for the SERPs. First up we have the production of ‘thin’ or made-for-SEO content, often …

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31 January 2011

Facebook vs Google – who will fire the next shot?

Ding ding – Round 2! Over the weekend I found myself reading an article on the Wall Street Journal website entitled ‘Will Google survive Facebook?‘ – a short but interesting piece by James B Stewart, apparently inspired by the recent drop in Google’s share price. The long and short of the piece (in case you don’t have time to read …

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25 January 2011

Celebrity ‘tweetgulation’ – much ado about something

This weekend I noticed that the celebrity tweet regulation story was covered by The Sun. It’s interesting to see this digital media story go ‘mainstream’. I personally think celebrity ‘tweetgulation’ is a good thing. It’s keeping things fair across the board and it should be done. UK television networks have had to fight for years to incorporate products into their …

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11 January 2011

Facebook reaches (almost) 600 million users in 210 countries

A few years ago, when the interest in Facebook was at it’s peak (at least as far as the online media goes), I used to keep a fairly regular eye on the Facebook active user numbers. These numbers are fairly publicly available, provided as they are by Facebook’s own advertising tool. For those not familiar with the system, Facebook defines …

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16 November 2010

Social fairy…have you been touched?

According to a blog I just read, there’s apparently an American Express fairy lavishing gifts upon tweeps chatting about their product. Talk about booking a trip using Amex points on Twitter and you could find yourself awarded with tickets to a concert in that city compliments of the card company…and other similar cool stuff. In this day and age, being …

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12 October 2010

Knowledge Gap

It’s official. The Gap has gone back to its old logo. The new logo, introduced just last week, didn’t stand a chance once fans mobilized against it in social media–the Gap’s Facebook page was flooded with protests, a fake Twitter account for the ‘old’ logo was set up and gained thousands of followers, someone even went out of their way …

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17 September 2010

Facebook Places arrives on UK shores; Nobody surprised

At about 7.45 this morning, Facebook held an event here in London to launch a ‘secret’ new service. This may well be the worst-kept secret I’ve EVER seen! : ) The moment the event was announced, Twitter (ironically) was a-buzz with speculation about what it could be – most agreed that it was either the UK-launch of ‘Facebook Places’, or …

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