10 March 2011

Cashing-in on Charlie Sheen – social media #FAIL or #WIN?

Note: These opinions are those of the author alone, not Tamar.com or their employees As somebody who has been watching the Charlie Sheen ‘situation’ unfolding for a good few weeks now, I’ve been amazed at how quickly it’s been become ‘acceptable’ to use Sheen as a marketing tool. This has become even more apparently in the last couple of weeks, …

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14 February 2011

It’s all about content, content, content!

Last week, London took part in the worldwide ‘Social Media Week’ movement and I had the chance to check out a few lectures and panel discussions hosted by our local organizers. The message that came through loud and clear is that content’s reign as king is stronger than ever. Panel experts were less interested in tackling the question of ‘why …

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4 February 2011

Facebook launch new photo-viewing interface – downloading now supported

Note: Usually I’d wait until somebody else had blogged about this before putting virtual pen-to-paper, so that I could refer to official sources, gather opinion and all that jazz. But I’ve not spotted anybody else talking about this yet, so I’m assuming it might just have launched today…? It appears that Facebook have revamped their photo-viewing interface, launching a new …

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4 February 2011

Search, social, mobile and more – integration is key

This week’s issue of new media age features an excellent ‘leader’ column by editor Justin Pearse, looking at the need for integration and evolution in online marketing agencies. As Justin points out, Social Media marketing is a natural evolution from “older” marketing channels such as Search – with experience in online marketing being key to ensuring your social media campaign …

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31 January 2011

Happy customers drive good SEO

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being around content in the results pages and Social Media signals for the SERPs. First up we have the production of ‘thin’ or made-for-SEO content, often …

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31 January 2011

Facebook vs Google – who will fire the next shot?

Ding ding – Round 2! Over the weekend I found myself reading an article on the Wall Street Journal website entitled ‘Will Google survive Facebook?‘ – a short but interesting piece by James B Stewart, apparently inspired by the recent drop in Google’s share price. The long and short of the piece (in case you don’t have time to read …

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25 January 2011

Celebrity ‘tweetgulation’ – much ado about something

This weekend I noticed that the celebrity tweet regulation story was covered by The Sun. It’s interesting to see this digital media story go ‘mainstream’. I personally think celebrity ‘tweetgulation’ is a good thing. It’s keeping things fair across the board and it should be done. UK television networks have had to fight for years to incorporate products into their …

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11 January 2011

Facebook reaches (almost) 600 million users in 210 countries

A few years ago, when the interest in Facebook was at it’s peak (at least as far as the online media goes), I used to keep a fairly regular eye on the Facebook active user numbers. These numbers are fairly publicly available, provided as they are by Facebook’s own advertising tool. For those not familiar with the system, Facebook defines …

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