20 May 2011

Reflections on SMX Advanced

Earlier this week I attended SMX Advanced here in London. I always find these events insightful, a few speakers and sessions typically stand out as brilliant. In the same breath, I must say I’m a bit surprised at how basic some of the presentations are, highlighting things like “meta data is still a significant factor” and “H1 tags play a …

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19 May 2011

Bing utilising Facebook data to break Google’s dominance in Search

In October last year, Bing took its first steps into the world of ‘social searching’ when it began displaying search results that included Facebook ‘Like’ data.  An expansion incorporating Facebook data into its search engine algorithm was announced this week. It would appear Microsoft are attempting to positioning themselves as a social search engine and betting on this breaking Google’s …

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13 May 2011

Facebook brand tagging is a sign of things to come

Facebook announced this week that it is now allowing users to tag brands in photos, in the same way they’d tag a friend or family member. Currently limited to “Brands and Products” or “People” pages (the rest are set to be added at a later date – i.e. Places, Causes, Entertainment etc), the move signals Facebook’s intentions to continually improve …

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31 March 2011

Facebook’s Like Button + Google = +1

Google launched its latest foray into the social space yesterday with the release of their answer to Facebook’s “Like” button, the +1. Google +1 is already available to use in the US and is appearing next to the results in the SERPs (when logged into your Google account), needless to say they are stepping on the toes of a very …

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10 March 2011

Cashing-in on Charlie Sheen – social media #FAIL or #WIN?

Note: These opinions are those of the author alone, not Tamar.com or their employees As somebody who has been watching the Charlie Sheen ‘situation’ unfolding for a good few weeks now, I’ve been amazed at how quickly it’s been become ‘acceptable’ to use Sheen as a marketing tool. This has become even more apparently in the last couple of weeks, …

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14 February 2011

It’s all about content, content, content!

Last week, London took part in the worldwide ‘Social Media Week’ movement and I had the chance to check out a few lectures and panel discussions hosted by our local organizers. The message that came through loud and clear is that content’s reign as king is stronger than ever. Panel experts were less interested in tackling the question of ‘why …

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