27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

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1 July 2011

Inside Google +

Google’s new social network “Google +” launched on Tuesday, and I was fortunate to receive an invite. Thought leaders in the digital space are disenchanted with Facebook (advertising, monitoring your every digital move, bells & whistles galore) now that it has caught on with the entire world and have been searching for a new platform. Perhaps Google + is in …

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30 June 2011

Google Plus

A while back I blogged about Goggle’s newest foray into Social Media with the Google +1, now it seems Google have taken another step at cracking social media and Facebook with the release of Google Plus. Designed to rival Facebook, Google Plus allows users to create and join circles in which ‘friends’, ‘colleagues’ and ‘acquaintance’s’  can share their thoughts much the …

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13 June 2011

Facebook face recognition – invasion of privacy?

The first social network I ever joined was Hi5. I don’t really know why I started using it but to be honest I only used it for a year or less. However, a few months ago I realised that when I searched for my name in Google images some of the photos I uploaded on Hi5 appeared on the SERPs. …

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20 May 2011

Reflections on SMX Advanced

Earlier this week I attended SMX Advanced here in London. I always find these events insightful, a few speakers and sessions typically stand out as brilliant. In the same breath, I must say I’m a bit surprised at how basic some of the presentations are, highlighting things like “meta data is still a significant factor” and “H1 tags play a …

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19 May 2011

Bing utilising Facebook data to break Google’s dominance in Search

In October last year, Bing took its first steps into the world of ‘social searching’ when it began displaying search results that included Facebook ‘Like’ data.  An expansion incorporating Facebook data into its search engine algorithm was announced this week. It would appear Microsoft are attempting to positioning themselves as a social search engine and betting on this breaking Google’s …

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13 May 2011

Facebook brand tagging is a sign of things to come

Facebook announced this week that it is now allowing users to tag brands in photos, in the same way they’d tag a friend or family member. Currently limited to “Brands and Products” or “People” pages (the rest are set to be added at a later date – i.e. Places, Causes, Entertainment etc), the move signals Facebook’s intentions to continually improve …

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