16 August 2011

Shareable Content: The key to SEO success in 2011 and beyond…

Some might argue that the inclusion of social media signals into search algorithms has been one of the most prolific disruptions in the world of online marketing. In a pre-social media dominated world, every link added on a website was considered as a vote. Now links shared via social channels are being considered votes and thus affecting search engines search …

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10 August 2011

Ultimate brand advocacy at Pinterest

If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things you are passionate about. I’ve …

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9 August 2011

Twitter responds to the London riots

I’m sure I’’m not alone.  Watching the riots spread across London on TV and reading first hand accounts play out on Twitter left me feeling quite powerless. However, this morning, Twitter again has emerged as a leading force for good. Organizers across London are using Twitter to coordinate clean up efforts in the areas devastated by thugs.  The Twitter account …

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27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

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1 July 2011

Inside Google +

Google’s new social network “Google +” launched on Tuesday, and I was fortunate to receive an invite. Thought leaders in the digital space are disenchanted with Facebook (advertising, monitoring your every digital move, bells & whistles galore) now that it has caught on with the entire world and have been searching for a new platform. Perhaps Google + is in …

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30 June 2011

Google Plus

A while back I blogged about Goggle’s newest foray into Social Media with the Google +1, now it seems Google have taken another step at cracking social media and Facebook with the release of Google Plus. Designed to rival Facebook, Google Plus allows users to create and join circles in which ‘friends’, ‘colleagues’ and ‘acquaintance’s’  can share their thoughts much the …

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13 June 2011

Facebook face recognition – invasion of privacy?

The first social network I ever joined was Hi5. I don’t really know why I started using it but to be honest I only used it for a year or less. However, a few months ago I realised that when I searched for my name in Google images some of the photos I uploaded on Hi5 appeared on the SERPs. …

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