21 September 2011

Don’t f8 it up Facebook

The social media world is watching & waiting for Facebook’s big announcement at f8 today & it’s pretty much guaranteed that it will involve an announcement that Facebook is moving into the music and content space possibly competing with iTunes and maybe more deals with news content providers. A WSJ journal app announced today is widely touted as the tip …

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20 September 2011

Burberry works with Twitter to create social media history

Yesterday, Burberry collaborated with Twitter to make social media history! I joined my fellow Tamar retail specialists in watching the live streaming of the Burberry Spring 2012 Ready-to-Wear runway show, but what made it extra special is that every look was photographed and tweeted backstage before the model wearing it walked the runway. For the first time in history (or …

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16 September 2011

The Subscribe button – yet another ‘me too’ from Facebook

Have you heard? Facebook rolled out a new feature this week — the ‘Subscribe’ button. It essentially does what it says on the tin. Once you activate it, people can subscribe to see your ‘public’ Facebook Wall Posts. Being the Facebook pessimist that I am, I’m definitely more under-whelmed than impressed by the feature. In a previous blog post I’ve …

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2 September 2011

Google’s next skirmish in the social media wars

No one in the search world was remotely surprised when it surfaced this week that Google is making plans to turn its +1 button into tool that will help it ‘improve search quality’. A spokesman for Google confirmed: “(we) will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. …

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1 September 2011

Facebook to jump on the photo filter craze

According to a Harvard Business School report released earlier this year, 6 billion photos are uploaded on to Facebook each month! The ability to easily share photos without quantity limitations is one reason why Facebook has dominated the field. Personally speaking, photos are what have kept me on Facebook (my social platform of choice is Twitter). My family are based …

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24 August 2011

Who has the power – blogs or brands?

Over the last decade, bloggers have changed from just another opinion floating in the ether, to a respected community voice – and one that brands are keen to influence and utilise in their marketing strategies. There have been a few examples of the views of a blogger going viral with the help of dedicated followers and other social networking platforms, …

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19 August 2011

Twitter is the new ‘word of mouth’…

I remember hearing in university that the most important exposure for a brand is word of mouth. People have always trusted recommendations from family, friends or even friends of friends before they will give in to paid corporate advertising. We’ve all been in the situation where someone we know says something like “I saw an ad on television for this …

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17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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