23 November 2011

Fighting the backlash – what went wrong for Moleskine?

I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. A shortlist of 100 designs will be chosen by a jury and published, with the final winner announced in December, receiving €5,000 and seeing their …

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21 November 2011

Why you need to be investing more into social media

Brands just aren’t investing enough in Social Media… I’d be worried if your first response to that isn’t “well she would say that”, because you would be right – I would! As per my last blog post, I hold my hands up to my biased ways, and the product that I am (of the environment that I work in). However …

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1 November 2011

Facebook’s EdgeRank, in a nutshell

If you’ve not come across EdgeRank before, I wanted to give a quick round-up of what it is, why you should care about it and some tips on how you can influence it. These tips apply just as much to marketers and Facebook page owners as they do to individual users. So whether you want to get your Facebook brand …

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28 October 2011

Twitter: Do You Know Who You’re Talking To?

A new Twitter tool has gone live today that will give brands and individuals the opportunity to know their followers better.  Know Your Twitter Followers, a new product launched by Schmap, takes a look at public data contained in your followers’ Twitter accounts such as bios and locations, and through a series of algorithms, offers a summary of your community …

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24 October 2011

How the Networked Economy can help your link building strategy

For my latest post, I wanted to emphasize the significance of creative link building using promotions or give-aways. The most fascinating aspect for me is that I was introduced to the importance of link building and the “value of free”, theoretically during my university days, without even realizing it. However, now that I am actually applying and experiencing this theory …

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12 October 2011

Beyond ratings and rankings – Tweet me, I’m on TV!

One of my friends contacted me recently saying “Quick! I’m going to be on TV, so I really need a crash course in this tweeting thing!”. Having previously been completely uninterested in how Twitter could help raise his profile, it didn’t only surprise me that he was asking, but also that it was being on TV that prompted the sudden …

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30 September 2011

5 Ways to make a Facebook brand page sing

We all know that the secret to social media is content, but once the content is solid, there are so many things a brand can do to spruce up their Facebook page and give it that little something extra! Sometimes it’s these little gems that attract people to the page in the first place, luring them in so they have …

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23 September 2011

Facebook shake up social media… again. We have the details

Facebook’s F8 conference is a big date in the social media calendar, with all eyes on the networking giant as it reveals upcoming changes to its platform. This year Zuckerberg & Co came out all guns blazing, shaking up not just functionality, but why we use Facebook at all. The first innovation to be introduced was the Timeline – a …

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21 September 2011

Don’t f8 it up Facebook

The social media world is watching & waiting for Facebook’s big announcement at f8 today & it’s pretty much guaranteed that it will involve an announcement that Facebook is moving into the music and content space possibly competing with iTunes and maybe more deals with news content providers. A WSJ journal app announced today is widely touted as the tip …

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