28 October 2011

Twitter: Do You Know Who You’re Talking To?

A new Twitter tool has gone live today that will give brands and individuals the opportunity to know their followers better.  Know Your Twitter Followers, a new product launched by Schmap, takes a look at public data contained in your followers’ Twitter accounts such as bios and locations, and through a series of algorithms, offers a summary of your community …

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24 October 2011

How the Networked Economy can help your link building strategy

For my latest post, I wanted to emphasize the significance of creative link building using promotions or give-aways. The most fascinating aspect for me is that I was introduced to the importance of link building and the “value of free”, theoretically during my university days, without even realizing it. However, now that I am actually applying and experiencing this theory …

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12 October 2011

Beyond ratings and rankings – Tweet me, I’m on TV!

One of my friends contacted me recently saying “Quick! I’m going to be on TV, so I really need a crash course in this tweeting thing!”. Having previously been completely uninterested in how Twitter could help raise his profile, it didn’t only surprise me that he was asking, but also that it was being on TV that prompted the sudden …

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30 September 2011

5 Ways to make a Facebook brand page sing

We all know that the secret to social media is content, but once the content is solid, there are so many things a brand can do to spruce up their Facebook page and give it that little something extra! Sometimes it’s these little gems that attract people to the page in the first place, luring them in so they have …

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23 September 2011

Facebook shake up social media… again. We have the details

Facebook’s F8 conference is a big date in the social media calendar, with all eyes on the networking giant as it reveals upcoming changes to its platform. This year Zuckerberg & Co came out all guns blazing, shaking up not just functionality, but why we use Facebook at all. The first innovation to be introduced was the Timeline – a …

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21 September 2011

Don’t f8 it up Facebook

The social media world is watching & waiting for Facebook’s big announcement at f8 today & it’s pretty much guaranteed that it will involve an announcement that Facebook is moving into the music and content space possibly competing with iTunes and maybe more deals with news content providers. A WSJ journal app announced today is widely touted as the tip …

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20 September 2011

Burberry works with Twitter to create social media history

Yesterday, Burberry collaborated with Twitter to make social media history! I joined my fellow Tamar retail specialists in watching the live streaming of the Burberry Spring 2012 Ready-to-Wear runway show, but what made it extra special is that every look was photographed and tweeted backstage before the model wearing it walked the runway. For the first time in history (or …

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16 September 2011

The Subscribe button – yet another ‘me too’ from Facebook

Have you heard? Facebook rolled out a new feature this week — the ‘Subscribe’ button. It essentially does what it says on the tin. Once you activate it, people can subscribe to see your ‘public’ Facebook Wall Posts. Being the Facebook pessimist that I am, I’m definitely more under-whelmed than impressed by the feature. In a previous blog post I’ve …

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