14 February 2012

Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands

With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a brand well loved? Is it …

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30 January 2012

Pinterest as a top traffic driver.

You might have read our ‘Ultimate brand advocacy at Pinterest‘ blog by our Creative Director last year. Well we like to think that we’re pretty good at spotting the next big trends so we’re very pleased to hear that there’s a lot of agreement about Pinterest. In particular the value of pinning fans to digital retailers. For those of you …

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23 January 2012

Bamboozled by Katie Price and Snickers?

Twitter was buzzing on Sunday because former Page 3 girl/reality TV star/Heat magazine staple Katie ‘Jordan’ Price unleashed a barrage of ‘intelligent’ tweets. Unsurprisingly, people were convinced that she was hacked. But it turns out, it was a crafty stunt sponsored by Snickers. It was ‘genius’….in an entrapment kind of way. Once she got everyone’s attention, she let loose the …

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20 January 2012

Tamar’s Friday #FailureToLaunch #14 – “Can’t We All Just Get Along?”

This week has presented several spats in the digital space… From Paula Deen and Anthony Bourdain duking it out on Twitter to the little blackout that thought it could, but just couldn’t to the on-going drama between Google and Twitter, it’s been one volatile week in the digital space! Anthony vs. Paula Paula Deen, American chef made famous for her fattening Southern …

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18 January 2012

SOPA? So what?

You must have heard by now about SOPA (the US Stop Online Piracy Act) which has the digital world in a lather. Proponents of the bill say it will bring in much needed legislation to stop Internet piracy and that Google, among others, should play a key role in that enforcement. Opposers say that this bill amounts to nothing less …

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11 January 2012

BBC / Cbeebies in social customer services WIN

As a blogger, my three most frequent post topics (on the Tamar blog as well as my own) are Social Media, Marketing Win/FAILs and parenting – and last night I was pleased to discover the BBC children’s channel, Cbeebies had carried-off a stroke of genius which ticked all three boxes. For those of you that aren’t parents (or students with …

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20 December 2011

A sneak preview of Twitter analytics, thanks to @ThatKevinSmith

If you’re an astute Twitter user with your finger on the proverbial pulse, you may know that film director, podcaster and general raconteur Kevin Smith recently became a Twitter shareholder (albeit not, presumably, to Prince Alwaleed bin Talal levels). His link to the company, as well as his circa-2 million followers presumably makes him part of the “Power User” base …

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5 December 2011

‘Inside Facebook’ reveals the true value of users

“Inside Facebook” is a must see for any Facebook user, especially if your only point of reference to date has been the Oscar-award winning flick, The Social Network. Facebook is nothing without its users and it’s about time that all users truly understood their value. Throughout the documentary a reporter’s voiceover repeatedly asserted that trust in the platform is key …

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