17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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15 August 2012

‘TweetyTwelve The Review’ : Part 3 – Socialympics Medal Table

If you’ve visited Tamar.com over the last couple of weeks you’ll have seen our daily Socialympics Medals Table keeping track of how official Olympic teams have fared in social media channels throughout the games. In today’s edition of ‘TweetyTweleve The Review’ we’ll be sharing some of the most interesting finds from the data. Our medal table included the number of Facebook fans, …

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6 August 2012

Who’s winning in the race for Team GB social (media) gold?

As we enter Week 2 of the games, we’ve been keeping a very close eye on how the world of social media has been reacting to events here in London. One of the most interesting ‘effects’ we’ve observed has been the rise (and occasional fall) of some of the competing athletes’ social profiles, particular Twitter – where some of the …

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12 June 2012

How will new ‘Trolling’ laws affect brands online?

New legislation being proposed by the government could see an end to the practice of Internet trolling, it is being reported today. Under the planned legal changes, sites like Facebook would be forced to reveal the IP address of anybody accused of abuse, libel or defamation – provided a legal case has been made. In a “you scratch my back” …

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7 June 2012

For Queen, Country & Twitter – the Diamond Jubilee online

The Queen’s Diamond Jubilee celebrations sent social media platforms into a frenzy over the weekend, with connected users taking to social networks to air both joy and frustration at the major events as they were broadcast on TV. Twitter went into overdrive, with the River Pageant and Buckingham Palace concert both providing rich opportunities for tweeting. At several points over …

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16 May 2012

5 reasons brands don’t need to advertise on Facebook

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook bubble over?” Let’s be clear. …

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