6 August 2012

Who’s winning in the race for Team GB social (media) gold?

As we enter Week 2 of the games, we’ve been keeping a very close eye on how the world of social media has been reacting to events here in London. One of the most interesting ‘effects’ we’ve observed has been the rise (and occasional fall) of some of the competing athletes’ social profiles, particular Twitter – where some of the …

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12 June 2012

How will new ‘Trolling’ laws affect brands online?

New legislation being proposed by the government could see an end to the practice of Internet trolling, it is being reported today. Under the planned legal changes, sites like Facebook would be forced to reveal the IP address of anybody accused of abuse, libel or defamation – provided a legal case has been made. In a “you scratch my back” …

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7 June 2012

For Queen, Country & Twitter – the Diamond Jubilee online

The Queen’s Diamond Jubilee celebrations sent social media platforms into a frenzy over the weekend, with connected users taking to social networks to air both joy and frustration at the major events as they were broadcast on TV. Twitter went into overdrive, with the River Pageant and Buckingham Palace concert both providing rich opportunities for tweeting. At several points over …

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16 May 2012

5 reasons brands don’t need to advertise on Facebook

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook bubble over?” Let’s be clear. …

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14 May 2012

Facebook ‘Highlight’ – what’s the point and will anybody actually use it?

Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their brand page status updates to …

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17 April 2012

The Top 10 start-ups next on Mark Zuckerberg’s shopping list?

We all know Facebook just bought Instagram for a whopping $1 billion. Well, Mark Zuckerberg only went and bought something again – acquiring customer loyalty mobile startup ‘Tagtile’ just yesterday. With Facebook domination happening left, right and centre, here’s a list of the other remaining top-ranking startups that we reckon may possibly tempt this currently acquisitive tech giant to pounce …

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4 April 2012

10 reasons you should invest in good content

With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared your own reasons in the …

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28 March 2012

Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth

Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited this year because in addition …

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27 March 2012

Are you getting ROI or an RO’Lie’?

As we move into the next quarter and for some, financial year,  I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the  most overused figure in business and arguably the most misleading! Make no mistake, I’m on the …

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