5 November 2012

How to Successfully Use Social Media For Sales

Recent research has highlighted the fact that consumers are more likely than ever before to opt for the ease of online shopping, over bricks and mortar stores. With social media predicted to bring in high levels of revenue by 2015, it would seem to indicate that sales teams and social media managers need to work closely together in order to …

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2 November 2012

Facebook Trial New Timeline Format

Facebook evidently likes to try and keep things looking fresh! Although the original timeline format was met with mixed reactions, marketers in general seemed to *like* the new format. Facebook is mixing it up, again, and testing a new format. The new format sees all the posts in a single column, on the left, and then activity modules in a …

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24 October 2012

Tamar and our CEO are placed at the heart of social media London community, according to new map

It’s official – Tamar and our CEO Tanya Goodin are right at the centre of the social media community in London, as depicted on GigaPan’s social media London map, which shows visually the connections between the top 1,000 social media companies and experts in London. Our CEO Tanya Goodin is at the heart of the map, right under Stephen Fry …

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23 October 2012

‘Like’ and ‘Star’, being tested on Twitter instead of ‘Favourite’!

Since very early on in the introduction of Twitter, the ‘Favourite’ button has been available to users. The popular ‘Favourite’ feature has been used on Twitter billions of times. This May, tweets were redesigned to make ‘Favourite’ more prominent. Although Twitter have yet to confirm this is an official testing routine, a number of users have seen the ‘Star’ and …

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17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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