Social Media

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How do you measure the effectiveness of social media? Introducing TouchScore™

1 March 2013 | Henry Elliss

Unless you’ve been hiding behind a MySpace-sized rock for the past few years, you will undoubtedly be familiar with one of the most-asked questions in the world of online marketing: How do we measure the […]

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The Power of YouTube as a Search Engine

27 February 2013 | Siobhan Swainston

The power and influence of YouTube as a search engine is on the increase and is definitely something to keep an eye on this year. Looking back at our Brand Love 25 campaign, YouTube saw […]

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First ever live Tweet of a C-section…

22 February 2013 | Lily Shanahan

This week, an article from @Mashable really caught our attention in the Tamar office. We  always like to stay up to date with the latest events being covered on Twitter. This event was no different, […]

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TWIST- The Week In Search/Social from Tamar 11th-15th February 2013

18 February 2013 | Lily Shanahan

We’ve published two blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.       Britain’s Digital Brands show dramatic annual growth […]

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Twitter to start valuing your tweets – how will yours fair?

15 February 2013 | Henry Elliss

In an announcement this week, targeted at their Developer community, Twitter have launched a new attribute to their API which ranks/values individual tweets based on their effectiveness. Before you switch off and say “Twitter have […]

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Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

13 February 2013 | Tanya Goodin

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis […]

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TWIST -The Week in Social/Search from Tamar 4th -8th February 2013

11 February 2013 | Lily Shanahan

We’ve published four blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.      Super Bowl - The effect for Twitter and Brands: Not […]

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Is Facebook’s rumoured location-tracking app a good idea?

5 February 2013 | Christine Andres

We already know that Facebook has access to a whole load of data about you and your friends – rumour has it the social media giant is now looking into (silently) tracking your location with […]

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Superbowl – The effect for Twitter and Brands

4 February 2013 | Lily Shanahan

We weren’t just looking for sporting wins in yesterday’s 2013 Super Bowl! Our eyes were on Twitter. The 2012 Super Bowl created an average of over 10,000 tweets per second and peaked at an outstanding […]

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TWIST -The Week In Social/Search from Tamar 28th January- 1st February 2013

4 February 2013 | Lily Shanahan

We published two blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now. 1. Twitter – Fastest growing platform on […]

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