Influencer Checklist
16 June 2016

4 tips for choosing the right influencer for your brand

Research shows that we now trust social media influencers almost as much as our friends, and of course, brands are taking full advantage of this trend. A joint study by Twitter and analytics company Annalect highlighted that 40% of respondents said they’ve purchased an item online after seeing it used by an influencer on social media. A recent influencer marketing study by …

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27 May 2016

The month in social: May

This month in social we’ve seen Instagram kick up its brand advertising and one of our most loved platforms *cough* Snapchat *cough* continuing to grow and take the limelight – as in past months. It’s time for our monthly social round up. Taco Bell makes Snapchat History It is clear that Taco Bell are fans of Snapchat, the social platform …

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26 May 2016

For + Against: Instagram’s LINK IN BIO

Generally speaking at Tamar the youngsters are on Snapchat and treat Facebook very casually, whereas the older (ahem) people are on Facebook, but don’t feel the need to add to their social repertoire with Snapchat. This seems to be a pretty common theme amongst how the generations use social, but there is one platform we all use and that’s Instagram. …

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The month in social
27 April 2016

The month in social: April

We’re only four months into the year and already social media has thrown some unexpected events at us. As another month has flown by it’s time for our social round up, this month we have seen everything; from an exciting  new launch from Pinterest to Facebook continuing to expand its services. Snapchat updates privacy policy Snapchat is the social platform …

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22 April 2016

4 Benefits of Snapchat for Brands

It’s been over four years since Snapchat was released, with the simple function of sharing photos with friends that would disappear after ten seconds. Brands didn’t pay much attention in these early days as the potential to reach users was relatively small. Now, with an increased user base and new features, brands are starting to use Snapchat more frequently, some …

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21 April 2016

Unlocking the secrets of content marketing for brands

Content is one of the most important aspects of any website and most brands understand that it’s important to produce engaging and shareable content frequently. Producing content is not only a great way to improve rankings for SEO purposes, but it’s also important to encourage engagement and keep readers interested and returning to your site. Producing content can take time. …

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gain instagram followers
13 April 2016

14 ways to gain followers on Instagram

Growing community sizes is often one of the core KPIs of a community manager, and Instagram is the new frontier for many businesses (those that are a little bit behind, at any rate…). But how can you grow your community size on Instagram? How can you capture those all-important followers? We’ve got 14 ways to do just that. #1 Buy followers …

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6 April 2016

Why aren’t more brands promoting on Pinterest?

Pinterest has recently made promoted pins available beyond the US, including the UK, so this opens the platform up for a share of brand marketing budgets, as they pay for the eyeballs of this very receptive audience – or will they? With regular and steady growth of over 60% a year, Pinterest is one of the fastest growing social platforms. With 100 …

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1 April 2016

Move over millennials – Snapchat has a NEW Queen…

First, reality TV stars; then came the phenomenon that is DJ Khaled; then back in January POTUS joined – so the latest person to jump onto the Snapchat bandwagon might not come as much of a surprise to many of us. Ask the average user who’s the ‘Snapchat Queen’ and they’re likely to name Kylie Jenner or perhaps Kim Kardashian. But …

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31 March 2016

The month in social: March

Another month has flown by, and social has thrown some, yet again, unexpected events at us. We have seen the perfect reaction to some pens gifted especially for her, and the biggest fashion magazine in the world partner with WhatsApp. Facebook Messenger partners with Spotify Gone are the days where Facebook Messenger was simply used for messaging friends. From ordering …

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