Social Media

The Importance of Early Innovation

10 March 2010 | Posted by Bogdan Semida | Social Media, Technology
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Apple vs Sony
Last week, the Wall Street Journal ran a piece on Sony’s upcoming products which are posed to challenge Apple’s beloved iPhone and the “revolutionary” iPad.  The article explained that while Sony had a rocky past and mixed success with both its cell phone and gaming divisions, its newest portable devices are meant to offer [...]

Milly Diaz

The Googlization of Twitter

8 March 2010 | Posted by Milly Diaz | Social Media
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The Wall Street Journal revealed more details about Twitter’s monetisation plans. According to insiders, Twitter will be launching ‘Google-style’ sponsored ads around its search results.
Brands have expressed mixed feelings about the news. According to the trade journal, Marketing, some brands, like Virgin Media, see it as an excellent way to harness the power [...]

Advertising + Social Media = ♥

2 March 2010 | Posted by Bogdan Semida | Social Media
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Hot on the heels of the rumours about Twitter’s advertising platform, Digg.com – a social news aggregator – has provided a performance update on its innovative advertising model. Several months ago, Digg wowed the world with an advertising system built around social media. Digg’s online visitors and users were able to provide feedback on the [...]

Milly Diaz

Twitter Monetization: Who’ll be the Real winner?

25 February 2010 | Posted by Milly Diaz | Social Media

According to new reports, next month Twitter will be launching an ad platform to make some money (finally!).  The first generation of Twitter ads will apparently appear as hashtagged messages in users’ streams.
Details aren’t exactly clear at the moment.
Interestingly, Twitter’s head of monetization indicated in an interview that they wouldn’t be in control of ads [...]

Milly Diaz

Ode to Foursquare

24 February 2010 | Posted by Milly Diaz | Social Media

Back in January I did attempt
To take the Foursquare plunge

Unfortunately, it wasn’t meant to be
Because their beta app wouldn’t sync with my Blackberry
About a week ago the Blackberry was replaced
With a glorious iPhone
Foursquare, you were the first app I downloaded
And I am far from disappointed!
You’ve made exploring the environs so entertaining
You’re a ray of sunshine [...]

Rick Bosch

Social media infiltrates Microsoft’s Outlook

17 February 2010 | Posted by Rick Bosch | Copywriter | Social Media, Technology

Something came to my attention this morning and I must be honest, I have mixed feelings about it, but I can see the practicality of it. Microsoft’s information manager (their term, not mine), Outlook, now provides its users with the ability to connect to their social media profiles straight from the email client.
It was announced [...]

Elizabeth Okes

Google Buzz – damp squib or firecracker?

17 February 2010 | Posted by Elizabeth Okes | Copywriter | Social Media
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Last week, Google finally joined the social media trend by integrating social networking into Gmail. Unfortunately ‘Buzz’ has run into some pretty big problems pretty immediately.
Buzz users and bloggers noticed that there were some pretty big privacy issues around the new Google offering, and now even the Electronic Privacy Information Centre, a US privacy watchdog [...]

Andre Wilkinson

Love Without Borders, Updated.

12 February 2010 | Posted by Andre Wilkinson | Social Media

Given the prevalence of social networking sites and MMO (Massively Multiplayer Online Game) communities, it is not surprising that there are people falling in love. Dating sites have been around for as long as the @ symbol has made sense to anybody, enabling people to enjoy the benefits of a relationship without the added pressure [...]

James MacDonald

Twitter and Facebook in Google’s crosshairs

9 February 2010 | Posted by James MacDonald | Campaign Executive | Social Media
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Things have changed in the online world over the past two years. Normally Google has been the company that has made the waves and innovations, but when it comes to social media the company has really struggled to implement some solid strategies and match the success that they obtained in the search department.
So far Google [...]

Elizabeth Okes

Facebook dominates UK mobile internet use

8 February 2010 | Posted by Elizabeth Okes | Copywriter | Search, Social Media, Technology

And when I say dominates… I do mean dominates.
Data from a survey by GMSA has revealed that Facebook accounts for nearly half of all the time people in the UK spend online using their phones.
Mobile phone users in the UK spent around 2.2 billion minutes browsing the social network – in December 2009 alone.
The closest [...]