17 February 2017

Local SEO A-Z #5: Local SEO metrics that matter

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

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people looking at a map
13 February 2017

Local SEO A-Z #4: Local and mobile SEO – the perfect match

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

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Predictions 2017: Digital Marketing
14 November 2016

Predictions 2017: Digital Marketing

My annual digital marketing predictions are now in their ninth year, with a fairly respectable past success rate . I’m particularly pleased with my prediction last year that adblocking would be a big story in 2016. So, as this year draws to a close, what might 2017 have in store for us? Here are my predictions for the next 12 months: …

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Social media predictions
10 November 2016

Predictions 2017: Social Media

Social media moves so fast, our favourite platforms constantly update features. Usually just as we’ve got used to the last update. In such a fast paced environment we’ve witnessed both platforms and features that have failed spectacularly, and we’ve also seen some huge successes. The year is almost over so here are our going social media predictions for 2017. Live content …

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4 November 2016

Predictions 2017: SEO

SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve. With that in mind, …

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amazon-echo-google-home
3 November 2016

Predictions 2017: Content Marketing

We are very close to the end of 2016, the time when we need to take a step back and reflect on where our digital road has taken us, and where it might lead us next. Having followed all of the content trends that developed in 2016, we’ve looked into our crystal ball to find how content marketing will develop …

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Algorithm Academy
22 September 2016

The Algorithm Academy: #3 RankBrain

Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm and its ranking factors; from what makes you rank, to what has a negative impact on your rankings. Today’s topic is RankBrain, and we’ll be telling you everything you need to know, from what RankBrain is and why …

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