Desk3
11 February 2016

Does ‘user intent’ herald the death of the keyword?

Among the numerous updates (500+ according to some estimates) that Google makes each year, one significant update to the algorithm happened around January 10th that – as usual – generated an heap of fluctuation and visibility correlation studies. One interesting study came from Searchmetrics. One of the most relevant topics the analysis presents is the issue of fulfilling user intent. The study makes …

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2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

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10 December 2015

10 Digital Marketing Predictions for 2016

With another year coming to a close, it’s time once again to cast our eyes into the near future, with my annual look at what might be coming for digital marketing in 2016. It feels like only yesterday that I was hitting publish on my 2015 predictions (several of which came to pass) but plenty has changed in those 12 …

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Phone4
2 December 2015

How Mobile won Black Friday

With the dust now settling on both Black Friday and Cyber Monday, there are likely to be a few puzzled faces in the retail departments of the UK’s favourite brands this week – especially the ones who didn’t anticipate the shift to digital. As has been widely reported in the press, Black Friday and Cyber Monday both set records, but …

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19 November 2015

Does John Lewis make their £7m back each year?

November means one thing; it is officially acceptable to talk about Christmas and the exciting run up to the holiday, and everything festive that comes along with it. November also brings the much anticipated launch of the John Lewis Christmas advert to our TV screens. John Lewis are no strangers to amazing adverts, since 2007 the department store has graced …

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16 September 2015

Rugby World Cup: Who’s keen before kick-off?

At Tamar we love all sporting events, so naturally we are very excited about the Rugby World Cup which kicks off on Friday, down the road from us at Twickenham Stadium. In the run up to the tournament, we’ve decided to look at Google search patterns data to establish which countries’ online users were most looking forward to the Cup. In …

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3 September 2015

How big will #ForceFriday be?

Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children disappointed at the prospect of a Skywalker-less Christmas. A lot has changed since those days, but fandom’s excitement remains. As the release date of Star …

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10 July 2015

Is Google’s algorithm sexist?

    It’s not a good month for Google is it? Last week they were forced to issue an apology after their new Photos app misidentified black people as ‘gorillas’, and it wasn’t long ago that the news came out that if you search for ‘CEO’ on Google Images, the first woman that shows up is Barbie. Now fresh research …

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22 June 2015

3 Things We Learnt At London Tech Week

  With the hustle and bustle of London’s annual tech week now a distant memory, we decided to take a look back at three of the most important lessons that the industry as a whole can take away from the events of the capital’s technological symposium. 1. London is Kind of a Big Deal for Tech What became abundantly clear …

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