17 March 2017

Machine Learning Masterclass #7: What can Machine Learning teach us?

In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by machine learning. In this blog post, we will explore the principles of Machine Learning that we can be applying to our current data analysis practices. …

Continue Reading
Google Algorithm Fred Update
14 March 2017

New Google update ‘Fred’ further hits sites with spammy links

Although unconfirmed, multiple sources have reported Google has likely rolled out a new algorithm update to crack down on sites with poor link profiles. Google is continually updating its algorithm in order to demote sites practising bad link acquisition techniques, or ‘black hat SEO’ methods, and this update follows a succession of rollouts which we last saw in early February, …

Continue Reading
laptop coding
3 March 2017

Machine Learning Masterclass #3: The Future of Machine Learning in SEO and Social

Machine Learning has become an integral part of day to day life, particularly in the digital world. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. Google is using Machine Learning to qualify their traditional ranking algorithm with RankBrain, as we have already discussed in our previous blog. However, Machine …

Continue Reading
local seo on screen
20 February 2017

Local SEO A-Z #6: What not to do

Google is paying more and more attention to local SEO, adapting to searchers’ desires to find businesses nearby to them. This makes local SEO a critical tool for businesses that want to attract nearby customers. In our last blog we looked at some key metrics that matter to local SEO. Now that we have discussed what local SEO is and …

Continue Reading
17 February 2017

Local SEO A-Z #5: Local SEO metrics that matter

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

Continue Reading
people looking at a map
13 February 2017

Local SEO A-Z #4: Local and mobile SEO – the perfect match

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

Continue Reading
10 February 2017

Local SEO A-Z #3: The new face of Local SEO

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

Continue Reading
7 February 2017

Local SEO A-Z #2: Becoming ‘local’

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply cannot afford not to implement a fine-tuned local SEO strategy if they want to rise to …

Continue Reading
local seo 2017
7 February 2017

Local SEO A-Z #1: Ranking Factors

With Google giving Local more and more attention, we’re running through all aspects of Local Search, from its ranking factors, to how it ties in with mobile. More and more searchers are looking for businesses nearby to them, so it has become more important than ever to optimise your website for Local, so that you can appear in the Google …

Continue Reading