Retail

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How big will #ForceFriday be?

3 September 2015 | Valentin Boulan

Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children […]

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Customer Service is key on social

19 June 2015 | Isobel Capelin

For most customer facing companies, social media is often the first port of call for people who use their products or services to complain or ask questions. Unlike with an email address, it’s public – so […]

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Why are people so upset by the new Spotify logo?

17 June 2015 | Isobel Capelin

A lot of angry Spotify users took to Twitter this morning to complain about the colour change of the Spotify logo on iOS devices. Like any great consumer uproar, it’s even got it’s own hashtag: […]

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What can #YourMum teach us? A lot apparently

16 March 2015 | Isobel Capelin

Last week Penguin Books launched a Twitter campaign to celebrate Mother’s Day. They decided to ask users to tweet them to provide book suggestions for their mothers. To the internet’s amusement they used the hashtag […]

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Wearable tech: Is the Apple Watch a game-changer?

13 March 2015 | Isobel Capelin

We predicted at the beginning of the year that 2015 is set to be the “year of wearable tech” and Monday’s Apple event only confirmed it. Apple Watch The Apple Watch has caused quite a […]

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Everything brands need to know about Snapchat

24 February 2015 | Isobel Capelin

A number of brands struggle to reach the younger demographics; those that are unable to embrace the ever evolving world of social media are at a distinct advantage. With the younger generation leaning away from […]

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10 things you should know about Xiaomi, the world’s most valuable tech start-up

5 January 2015 | Valentin Boulan

Following its end of year results which showed a 135% growth in revenue, Chinese company Xiaomi was named the world’s most valuable tech start-up. With 61 million phones sold last year, it is also the […]

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The Current State of Shoppable Social Media

4 December 2014 | Isobel Capelin

With Christmas round the corner, we are being bombarded with deals, offers, sales and various campaigns delivered by brands and retailers desperate for you to choose them over all the competition. Digital Marketers have often […]

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iPhone 6, Apple Watch and Apple Pay: 5 things online retailers need to know

10 September 2014 | Isobel Capelin

The entire digital world tuned in last night to follow the long awaited Apple Special Event that promised the unveiling of new products and technology. We were definitely not disappointed! Not only did they reveal […]

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10 need-to-knows from Mary Meeker’s 2014 Internet Trends Report

30 May 2014 | Tanya Goodin

Mary Meeker (of KPCB) has been producing her ‘Internet Trends’ annual report for as long as Tamar has been in existence (since 1995) and it’s a must-read for anyone in digital, summarising pretty much every […]

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