25 April 2017

Is ‘brand’ the only future ranking signal for SEO?

Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking factor for SEO? There are currently a number of branded signals that make up …

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29 March 2017

OK Google. What does Voice Search mean for SEO?

The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching for information and products online, by using voice search instead of typing keyword searches …

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21 March 2017

Machine Learning Masterclass #8: The Future of Machine Learning

We have reached the end of our Machine Learning Masterclass series. Throughout this series, we have given an introduction to Machine Learning, investigated the tools being used to implement it, and explored how it is already being used in digital and video. We have looked to the future of Machine Learning in e-commerce and SEO and now to finish, we tie …

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16 March 2017

Machine Learning Masterclass #6 Machine Learning and Video

In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by Machine Learning. In this blog post, we want to delve in to see how Machine Learning is having an impact on the ever-popular medium of …

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5 March 2017

Machine Learning Masterclass #4: Tools And Applications

Machine Learning has become an integral part of day to day life, particularly in the Digital World. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. So far in this series, we have explored the basic principles, current applications and potential use of Machine Learning in SEO and Social.  In …

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3 March 2017

Machine Learning Masterclass #3: The Future of Machine Learning in SEO and Social

Machine Learning has become an integral part of day to day life, particularly in the digital world. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. Google is using Machine Learning to qualify their traditional ranking algorithm with RankBrain, as we have already discussed in our previous blog. However, Machine …

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Machine Learning Masterclass Tamar SEO
27 February 2017

Machine Learning Masterclass #2: How is Machine Learning being used in digital?

Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. In the first instalment of our Machine Learning Masterclass series, we introduced the topic by explaining exactly how Machine Learning can be understood. In this next article, we explore ways that Machine …

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24 February 2017

Machine Learning Masterclass #1: What is Machine Learning?

Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. Machine Learning, with its clever set-up and accurate insightful applications, is slowly becoming the buzzword in a plethora of industries. Since Google introduced RankBrain, an algorithm it developed using Machine Learning and …

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17 February 2017

Local SEO A-Z #5: Local SEO metrics that matter

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

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13 February 2017

Local SEO A-Z #4: Local and mobile SEO – the perfect match

Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local presences simply can’t afford to not implement a fine-tuned local SEO strategy if they want to rise to …

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