Experience Design

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Target.com to be sued for inaccessibility

9 October 2007 | Tanya Goodin

Recently a federal judge in California ruled that she would allow a class action suit against Target (a large U.S retailer) on claims that the website was not accessible to blind customers. The retailer is [...]

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Call to Action / Conversion #1

5 October 2007 | Tanya Goodin

Conversion rates explained With a keen and growing interest in Conversion Design I recently bought Call to Action (Secret Formulas to Improve Online Results) by Bryan and Jeffrey Eisenberg. I will keep the conversion blog [...]

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Prioritising your customers needs – All needs are not equal

25 September 2007 | Tanya Goodin

There is much discussion and research in terms of what elements of a website are required and in what way, on an ecommerce website, to be successful. A recent study, “The Online Consumer’s Hierarchy of [...]

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First Impressions

11 September 2007 | Tanya Goodin

When it comes to web design the all-important “first-impression” remains key. There are specific criteria by which effective web design can be measured. Essentially, it should accomplish three distinct goals: Instant affinity When a user [...]

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Usability – A competitive sport?

13 August 2007 | Tanya Goodin

It’s not a new Olympic sport (yet) but it is something that some brands have known for years…good usability sells products and it can be the element of your product (or website) that clearly differentiates [...]

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What is Persuasive design?

9 August 2007 | Tanya Goodin

With a lot of talk on usability and accessibility – persuasion through design is taking a bit of a back seat, but with our focus on conversion and getting results persuasive design is constantly on [...]

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Customers prefer longer forms

19 July 2007 | Tanya Goodin

I was surprised to learn, during a recent round of usability testing I was doing on four popular insurance websites, that the participants clearly preferred to complete a long detailed quote application form vs. a [...]

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Measuring accessibility – Alt Tags

19 July 2007 | Tanya Goodin

The Web Content Accessibility Guidelines (WCAG) define the criteria that allows us to measure how accessible a website is. These were drawn up by the World Wide Web Consortium (W3C) to test the accessibility of [...]

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Facebook for the masses

1 June 2007 | Tanya Goodin

In the battle of the social networks, Facebook has taken off its gloves, preparing for some bare knuckled boxing, with a bold new move that will stir up the industry. Facebook has a whopping 24 [...]