I am all for small businesses and thanks to the marmite (love or hate her) red head that is Mary Portas, we know that people are crying out for mini-busi’s ! Unlike your small independent butchers and retailers etc that are being usurped by the huge conglomerates (most recently Morrisons) in the physical world, the [...]
Experience Design
All I want for Christmas is… a good view!
21 December 2011 | Posted by Helen Booth | Experience Design, Search
Fighting the backlash – what went wrong for Moleskine?
23 November 2011 | Posted by Sarah Graveling | Creative Director | Experience Design, Social MediaTags: backlash, community, competition, Design, designers, marketing, moleskine
I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. A shortlist of 100 designs will be chosen by a jury and published, with the final winner announced in December, [...]
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Has the internet changed how we read?
26 August 2011 | Posted by Sarah Graveling | Creative Director | Content Writing, Experience DesignI’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of [...]
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Ultimate brand advocacy at Pinterest
10 August 2011 | Posted by Sarah Graveling | Creative Director | Experience Design, Search, Social MediaTags: Brand advocacy, Digital brands, Pinterest
If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things [...]
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Location-based mobile search: The place to be
7 December 2010 | Posted by Alex Christie | Experience Design, mobile, Search, Social MediaTags: location-based, mobile apps, mobile web
Location-based mobile search trends are showing that there is a shift from purchasing goods online to using local search to track down goods on the high-street. Shoppers are asking themselves why buy online when I can have the item in-hand today? The revenue forecasts are large – Tech Crunch, estimate that the value of location-based [...]
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Top 20 digital predictions for 2011 – part 2
25 November 2010 | Posted by Tanya Goodin | CEO | Analytics, Content Writing, Experience Design, mobile, Search, Social Media, Tamar, Tanya Goodin, Technology(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ in the tech world, reliable but not exactly sparkling. However, with new technologies constantly being developed for the web, social [...]
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Top 20 digital predictions for 2011 – part 1
23 November 2010 | Posted by Tanya Goodin | CEO | Analytics, Content Writing, Experience Design, mobile, Search, Social Media, Tamar, Tanya GoodinWhile the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the Internet. I’m doing TWO top ten predictions this year. We’ll publish the second list tomorrow but for now … Social [...]
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Part 4 of 4 – Tamar Infographic series: Natural integrity
24 August 2010 | Posted by Tanya Goodin | CEO | Experience Design, Search, Social Media, Tamar, Tanya GoodinTags: conversion, Infographic, Search, social media
Our fourth and final Infographic (see #1,#2, #3) draws from the first three to give you a roadmap for online marketing, or at least a very substantial part of it. I use the word ‘final’ advisedly as I’m sure that we’ll be returning to the Infographic universe before very long. This “wrap-up” graphic describes the [...]
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Part 3 of 4 -Tamar Infographic series: driving Conversion
20 August 2010 | Posted by Tanya Goodin | CEO | Experience Design, Tamar, Tanya GoodinTags: conversion, infographics
Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source that will interest and convince them. The result of that conviction is a sale, a call to action, a reinforcement [...]
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The ad space race – Will Apple’s iAd overtake Google’s AdMob
5 August 2010 | Posted by Alex Christie | Experience Design, TechnologyTags: AdMob, Apple, Google, iAd, mobile technology
Along with the release of Apple’s 4th generation iPhone comes the new iPhone OS 4.0 software which features the new iAd. iAd is Apple’s advertising system that allows developers to include advertising in their apps to earn more money. Apple has big plans for iAd and wants to dominate the mobile ad market in the [...]
