eCommerce

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Producing great blog content: 5 tips you can’t afford to miss

30 June 2014 | Valentin Boulan

  In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent […]

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10 Digital Marketing Predictions for 2014

18 December 2013 | Tanya Goodin

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting […]

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2013 Digital Predictions – How did we do?

17 December 2013 | Henry Elliss

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings […]

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#CyberMonday – the busiest day for ecommerce?

2 December 2013 | Tanya Goodin

I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments […]

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Google encrypted keyword data – what are the consequences for SEO?

25 November 2013 | Valentin Boulan

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final […]

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mChristmas – Native browser vs App, how do you choose?

20 November 2013 | Henry Elliss

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone […]

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mChristmas – how retailers can make the most of mobile

12 November 2013 | Matthew Henton

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more […]

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We’re dreaming of an mChristmas…

4 November 2013 | Matthew Henton

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with […]

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Digital December: Crack the Christmas Crowds Online

1 October 2013 | Tanya Goodin

Whilst many of us are clinging on to the last rays of sunshine, and hoping for a mild autumn, the retailers amongst us are busy planning their Christmas and New Year campaigns, readying themselves for […]

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TouchScore™ – how can you quantify and measure complex brand-consumer relationships? | Baby

29 August 2013 | Christine Andres

We hope that you’ve been enjoying our insightful TouchScore™ series. Surely by now, you can agree that this tool is a highly effective way of taking a holistic, quantifiable view on a brand’s performance in […]