eCommerce

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4 Reasons why your business should care about online reviews

3 November 2014 | Isobel Capelin

The inability to physically see or touch a product can make the decision whether or not to click ‘buy’ just that extra bit harder. With the amount of choice for online shopping ever expanding, customers are […]

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International SEO: how hard can it be?

14 October 2014 | Valentin Boulan

At first glance, doing SEO for international clients might seem pretty straight forward: carry out routine technical fixes on-site, pop a few key terms into Google translate and watch your site shoot up search results once […]

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#OnThisDayInDigital in more than 140 characters…

3 September 2014 | Isobel Capelin

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we […]

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Producing great blog content: 5 tips you can’t afford to miss

30 June 2014 | Valentin Boulan

  In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent […]

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10 Digital Marketing Predictions for 2014

18 December 2013 | Tanya Goodin

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting […]

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2013 Digital Predictions – How did we do?

17 December 2013 | Henry Elliss

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings […]

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#CyberMonday – the busiest day for ecommerce?

2 December 2013 | Tanya Goodin

I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments […]

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Google encrypted keyword data – what are the consequences for SEO?

25 November 2013 | Valentin Boulan

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final […]

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mChristmas – Native browser vs App, how do you choose?

20 November 2013 | Henry Elliss

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone […]

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mChristmas – how retailers can make the most of mobile

12 November 2013 | Matthew Henton

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more […]

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