5 March 2017

Machine Learning Masterclass #4: Tools And Applications

Machine Learning has become an integral part of day to day life, particularly in the Digital World. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. So far in this series, we have explored the basic principles, current applications and potential use of Machine Learning in SEO and Social.  In …

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3 March 2017

Machine Learning Masterclass #3: The Future of Machine Learning in SEO and Social

Machine Learning has become an integral part of day to day life, particularly in the digital world. Companies such as Google, Facebook, Netflix, and Amazon now use Machine Learning to continually update their services and algorithms. Google is using Machine Learning to qualify their traditional ranking algorithm with RankBrain, as we have already discussed in our previous blog. However, Machine …

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Machine Learning Masterclass Tamar SEO
27 February 2017

Machine Learning Masterclass #2: How is Machine Learning being used in digital?

Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. In the first instalment of our Machine Learning Masterclass series, we introduced the topic by explaining exactly how Machine Learning can be understood. In this next article, we explore ways that Machine …

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Machine Learning Feature Image
24 February 2017

Machine Learning Masterclass #1: What is Machine Learning?

Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. Machine Learning, with its clever set-up and accurate insightful applications, is slowly becoming the buzzword in a plethora of industries. Since Google introduced RankBrain, an algorithm it developed using Machine Learning and …

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local seo on screen
20 February 2017

Local SEO A-Z #6: What not to do

Google is paying more and more attention to local SEO, adapting to searchers’ desires to find businesses nearby to them. This makes local SEO a critical tool for businesses that want to attract nearby customers. In our last blog we looked at some key metrics that matter to local SEO. Now that we have discussed what local SEO is and …

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YouTube University SEO Tamar
24 January 2017

YouTube University #2: Optimising Your YouTube Channel

Welcome to our YouTube University series. In this series of blog posts, we introduce you to the importance of video content in your marketing strategy and how to optimise it. In our last post, we highlighted how crucial it is to have an effective video strategy in your marketing campaign. But how do you actually implement the strategy? A good …

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Predictions 2017: Digital Marketing
14 November 2016

Predictions 2017: Digital Marketing

My annual digital marketing predictions are now in their ninth year, with a fairly respectable past success rate . I’m particularly pleased with my prediction last year that adblocking would be a big story in 2016. So, as this year draws to a close, what might 2017 have in store for us? Here are my predictions for the next 12 months: …

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