fake news newspaper
2 May 2017

3 Ways Google is Winning the Fake News Battle

Fake news quickly became a destructive force last autumn after grabbing the headlines during the US Elections. Google and Facebook have both come under attack by those feeling they weren’t doing enough to stop its spread. Both internet giants have since formulated their own strategies to deal with the problem. Facebook has announced a series of guidelines aimed to help …

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25 April 2017

Is ‘brand’ the only future ranking signal for SEO?

Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking factor for SEO? There are currently a number of branded signals that make up …

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25 April 2017

How to Conquer Google by Hacking User Intent

Google is constantly getting smarter. Its overall aim is to accurately understand user intent, providing the desired results on page 1, if not in the top 3 search results. Google wants to provide web pages that are valuable and relevant to the user. Google’s RankBrain, part of their overall search algorithm, aims to improve the relevance of search engine results by trying to …

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19 April 2017

The Future of Image Search

There’s always a lot of chatter in the search community about the future of SEO: “What effect will AI have on search?”, “Is the future of search keyword-less?” SEO is an ever-changing industry, mainly because search engines such as Google and Bing are constantly using new technologies in order to improve their user’s experience. This constant state of evolution can …

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Millennials are old news - it's time to meet Generation Z
19 April 2017

Generation Z is here: move over Millennials

The Millennial demographic is much-hyped, and much coveted, by marketeers. Millennials grew up surrounded by technological advancement and they’ve undoubtedly changed the way brands and consumers interact. But they’re already old news. Enter Generation Z. Generation Z, the cohort following the Millennials, are currently still teenagers, born around the year 2000 and understand nothing other than a 24:7 connected world. …

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millennials, PPC, SEO,
10 April 2017

Mistrusting Millennials – Why Your PPC Budget is Being Wasted

With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.  We’ve long since passed the days when big billboard and TV advertising campaigns can guarantee increased sales. Millennials have grown up with the …

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29 March 2017

OK Google. What does Voice Search mean for SEO?

The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching for information and products online, by using voice search instead of typing keyword searches …

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skyscrapers blue sky city
21 March 2017

Machine Learning Masterclass #8: The Future of Machine Learning

We have reached the end of our Machine Learning Masterclass series. Throughout this series, we have given an introduction to Machine Learning, investigated the tools being used to implement it, and explored how it is already being used in digital and video. We have looked to the future of Machine Learning in e-commerce and SEO and now to finish, we tie …

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17 March 2017

Machine Learning Masterclass #7: What can Machine Learning teach us?

In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by machine learning. In this blog post, we will explore the principles of Machine Learning that we can be applying to our current data analysis practices. …

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16 March 2017

Machine Learning Masterclass #6 Machine Learning and Video

In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by Machine Learning. In this blog post, we want to delve in to see how Machine Learning is having an impact on the ever-popular medium of …

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