Content Writing

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Has the internet changed how we read?

26 August 2011 | Sarah Graveling

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book [...]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off [...]

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London 2012: it’s time for your best ‘Games Plan’

27 July 2011 | Tanya Goodin

It’s a year today ‘till the opening ceremony of the 2012 Olympics when London will take centre stage and the world spotlight will be firmly focused on the UK. If you doubt the heat of [...]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ [...]

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Top 20 digital predictions for 2011 – part 1

23 November 2010 | Tanya Goodin

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the [...]

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SEO: Quantifying the value of know-how

25 October 2010 | Alex Christie

While search marketing has traditionally not been a particularly price sensitive industry, emerging players have inevitably brought competition to the marketplace. Companies may be tempted to appraise their campaigns purely in terms of the laundry [...]

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Google Instant and keywords – what comes next?

9 September 2010 | Annie Wakefield

The web is literally buzzing after last night’s announcement of Google Instant. This has undoubtedly changed the search landscape and of course, my team’s area of expertise, content. Writing good online content depends on a [...]

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Using content to enhance a brand

13 July 2010 | Annie Wakefield

In search, we are always seeking to ensure that a visitor to our site engages with us in some capacity.  Whether it is through the purchasing of a product, the requesting of a call back [...]

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Ideal article length: a cost versus benefit perspective

22 April 2010 | Alex Christie

As ranking competition increases, many SEO content providers are opting to create increasingly longer landing and support pages. Yet as I often like to point out, who would choose to read a 2500-word article about [...]