Here at Tamar, we like to ensure that everyone blogs on a regular basis, and in 2011 we wrote 119 posts generating 70,739 visits – which was a bumper year for us. To round off the year, here is Tamar’s Top 10 blogs of 2011, compiled by choosing a combination of our personal favourites and [...]
Content Writing
Tamar’s Top 10 Blogs of 2011
14 December 2011 | Posted by Tanya Goodin | CEO | Analytics, Content Writing, Search, Social Media, Tanya Goodin
Has the internet changed how we read?
26 August 2011 | Posted by Sarah Graveling | Creative Director | Content Writing, Experience DesignI’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of [...]
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You’re so vain, I bet you think this metric is about you…
3 August 2011 | Posted by Tanya Goodin | CEO | Content Writing, Search, Social Media, Tanya GoodinTags: Analytics, fans, followers, Google, measurement, metrics, rank, rankings, Search, SEO, social media
Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off to talk about how much money they can generate for them online. Wouldn’t you? But here’s the funny thing. A [...]
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London 2012: it’s time for your best ‘Games Plan’
27 July 2011 | Posted by Tanya Goodin | CEO | Content Writing, Search, Social Media, Tanya GoodinIt’s a year today ‘till the opening ceremony of the 2012 Olympics when London will take centre stage and the world spotlight will be firmly focused on the UK. If you doubt the heat of global interest that will be generated, just think back a couple of months to the April Royal Wedding – that [...]
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Top 20 digital predictions for 2011 – part 2
25 November 2010 | Posted by Tanya Goodin | CEO | Analytics, Content Writing, Experience Design, mobile, Search, Social Media, Tamar, Tanya Goodin, Technology(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ in the tech world, reliable but not exactly sparkling. However, with new technologies constantly being developed for the web, social [...]
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Top 20 digital predictions for 2011 – part 1
23 November 2010 | Posted by Tanya Goodin | CEO | Analytics, Content Writing, Experience Design, mobile, Search, Social Media, Tamar, Tanya GoodinWhile the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the Internet. I’m doing TWO top ten predictions this year. We’ll publish the second list tomorrow but for now … Social [...]
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SEO: Quantifying the value of know-how
25 October 2010 | Posted by Alex Christie | Content Writing, SearchTags: quantifying expertise, SEO
While search marketing has traditionally not been a particularly price sensitive industry, emerging players have inevitably brought competition to the marketplace. Companies may be tempted to appraise their campaigns purely in terms of the laundry list of deliverables received, yet this doesn’t tell even half the story. Poorly utilised campaign deliverables that don’t yield measurable [...]
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Google Instant and keywords – what comes next?
9 September 2010 | Posted by Annie Wakefield | Digital Marketing Manager | Content Writing, SearchTags: Content, copywriting, featured, Google, Google Instant, SEO
The web is literally buzzing after last night’s announcement of Google Instant. This has undoubtedly changed the search landscape and of course, my team’s area of expertise, content. Writing good online content depends on a wide variety of factors, but in this post I will be looking at only one – the one that has [...]
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Using content to enhance a brand
13 July 2010 | Posted by Annie Wakefield | Digital Marketing Manager | Content Writing, SearchTags: featured
In search, we are always seeking to ensure that a visitor to our site engages with us in some capacity. Whether it is through the purchasing of a product, the requesting of a call back or the registering of contact details on the site – we are seeking to encourage a transaction of some kind. [...]
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Ideal article length: a cost versus benefit perspective
22 April 2010 | Posted by Alex Christie | Content WritingAs ranking competition increases, many SEO content providers are opting to create increasingly longer landing and support pages. Yet as I often like to point out, who would choose to read a 2500-word article about something as obvious as finding a secretarial job in London? Online readers are fickle readers, and with user behavior playing [...]
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