Content Writing

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What can #YourMum teach us? A lot apparently

16 March 2015 | Isobel Capelin

Last week Penguin Books launched a Twitter campaign to celebrate Mother’s Day. They decided to ask users to tweet them to provide book suggestions for their mothers. To the internet’s amusement they used the hashtag […]

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Tips when doing SEO for a small website

19 January 2015 | Valentin Boulan

Executing an SEO campaign for a small website can present a variety of challenges. Unlike work with more established platforms, there is often little basis to build on in terms of offsite visibility, brand reputation and […]

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10 Digital Marketing Predictions for 2015

30 December 2014 | Tanya Goodin

It’s that time of year again; I’ve been looking back over the highlights and surprises of 2014 and compiling my annual list of New Year digital predictions. The past 12 months have seen a number […]

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11 Ways Search and Social Make the Ultimate Power Couple

7 July 2014 | Isobel Capelin

The Marriage Between Social Media and Search You’d be surprised to know that it wasn’t until relatively recently that brands stopped seeing organic search and social media as completely independent of one another. Despite the […]

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Producing great blog content: 5 tips you can’t afford to miss

30 June 2014 | Valentin Boulan

  In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent […]

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10 need-to-knows from Mary Meeker’s 2014 Internet Trends Report

30 May 2014 | Tanya Goodin

Mary Meeker (of KPCB) has been producing her ‘Internet Trends’ annual report for as long as Tamar has been in existence (since 1995) and it’s a must-read for anyone in digital, summarising pretty much every […]

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Rap Genius SEO: where did it all go wrong?

7 January 2014 | Valentin Boulan

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have […]

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How will Google’s Hummingbird algorithm update affect searches?

8 October 2013 | Valentin Boulan

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here […]

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The Importance of Meta Data for SEO

13 May 2013 | Andrew Mobbs

Here at Tamar, we like to ensure that the work we do with our clients is always focused on the end-game of getting results. With SEO in particular there are a wealth of different tactics you can […]

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Understand your audience – Not all influencers are the same

2 May 2013 | Lily Shanahan

Last month’s Spotlight series highlighted that bloggers are one of the most influential advocates for any brand.  Spotlight gives each brand an individual strategy which increases the likelihood of successful engagement with a brands target […]

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