Analytics

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Finding your way through the attribution maze!

8 August 2011 | Alex Christie

There’s a lot of talk online about attribution modelling, the why’s, the wherefores and whether online brands should even bother invest in one. You’ve almost certainly given it some thought over the last year. However, [...]

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Are you measuring the FULL benefits of your online marketing?

4 March 2011 | Annie Wakefield

Do you say ‘Good morning’ to other people working in your office when you arrive? Would you recommend that as a good idea to others? If so, why? Do you know the hard, measurable returns [...]

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SEO top tip: Don’t neglect those HTTP status codes

28 January 2011 | Alex Christie

Having recently read a post on Google Webmaster Central regarding how to prepare your site for planned downtime, I was reminded once again how much neglect there is around HTTP status codes. The HTTP status [...]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ [...]

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Top 20 digital predictions for 2011 – part 1

23 November 2010 | Tanya Goodin

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the [...]

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Twitterlytics has arrived – but what does it do?

18 November 2010 | Annie Wakefield

It looks like Twitter is finally testing user analytics for their service – thanks to @mashable and @mongoosemetrics for the screenshots. Not many other social platforms have this kind of depth attached to their offerings, [...]

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Dead or alive?

24 August 2010 | Alex Christie

I have always been a big fan of hard-hitting graphs, and I was especially astounded by this Wired Magazine Article. I was alerted to this eye opening graph by @tanyagoodin and was immediately sceptical by the apparent [...]

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It’s official: The speed of your site affects your rankings

12 April 2010 | Alex Christie

Late last year there was a lot of talk about the speed of a site helping toward rankings. Google has recently added ‘site speed’ into their search ranking algorithms, and officially announced that speed is [...]

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Google webmaster tools loves site managers

4 March 2010 | Alex Christie

In the space of a few days two great features caught my eye, as they will make the lives of webmasters so much easier. Long awaited Site Verification Sharing I couldn’t be happier to hear [...]

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Three tips to make your life easier – thanks to Google

3 February 2010 | Alex Christie

Tip #1 – Track your RSS feeds in Google Analytics It is now possible to track clicks from your Feedburner to your website within Google Analytics. Working in a similar way as URL tagging, you [...]