Analytics

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Twitter: Do You Know Who You’re Talking To?

28 October 2011 | Ashley Turner

A new Twitter tool has gone live today that will give brands and individuals the opportunity to know their followers better.  Know Your Twitter Followers, a new product launched by Schmap, takes a look at […]

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Should you use a paid-for analytics tool?

26 October 2011 | Alex Christie

Webtrends vs Google Analytics – a short comparison With continuous advancements to free web analytics tool like Google Analytics, it’s often wise to ask the question: when is the right time to pay for paid […]

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How Will Google’s SSL Encryption Affect Natural Search?

20 October 2011 | Henry Elliss

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used […]

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Analytics Focus: Nedstat custom reporting (Report Builder)

6 September 2011 | Alex Christie

I’m sure most analysts would agree when I say custom reporting is without a doubt one of the most important features within any analytics package. I’m also sure you won’t mind me saying that having […]

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Finding your way through the attribution maze!

8 August 2011 | Alex Christie

There’s a lot of talk online about attribution modelling, the why’s, the wherefores and whether online brands should even bother invest in one. You’ve almost certainly given it some thought over the last year. However, […]

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Are you measuring the FULL benefits of your online marketing?

4 March 2011 | Annie Wakefield

Do you say ‘Good morning’ to other people working in your office when you arrive? Would you recommend that as a good idea to others? If so, why? Do you know the hard, measurable returns […]

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SEO top tip: Don’t neglect those HTTP status codes

28 January 2011 | Alex Christie

Having recently read a post on Google Webmaster Central regarding how to prepare your site for planned downtime, I was reminded once again how much neglect there is around HTTP status codes. The HTTP status […]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ […]

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Top 20 digital predictions for 2011 – part 1

23 November 2010 | Tanya Goodin

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the […]

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Twitterlytics has arrived – but what does it do?

18 November 2010 | Annie Wakefield

It looks like Twitter is finally testing user analytics for their service – thanks to @mashable and @mongoosemetrics for the screenshots. Not many other social platforms have this kind of depth attached to their offerings, […]

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