Analytics

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TouchScore™ – how can you quantify and measure complex brand-consumer relationships? | Baby

29 August 2013 | Christine Andres

We hope that you’ve been enjoying our insightful TouchScore™ series. Surely by now, you can agree that this tool is a highly effective way of taking a holistic, quantifiable view on a brand’s performance in […]

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How to activate Twitter analytics – and why you need to…

19 July 2013 | Henry Elliss

Almost two years ago now, Twitter announced the launch of Twitter analytics – covered on the Twitter Developer blog, and explained on our own blog with a little help from Film director Kevin Smith (“A […]

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The Importance of Meta Data for SEO

13 May 2013 | Andrew Mobbs

Here at Tamar, we like to ensure that the work we do with our clients is always focused on the end-game of getting results. With SEO in particular there are a wealth of different tactics you can […]

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Pinterest on the right path to prove value to brands

19 March 2013 | Sarah Graveling

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand […]

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Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

13 February 2013 | Tanya Goodin

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis […]

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Analyse, see and do more with Wolfram|Alpha’s Personal Analytics for Facebook

25 January 2013 | Christine Andres

Computational knowledge engine, Wolfram|Alpha has access to a plethora of real-world data and can now combine that data with your Facebook profile to tell you interesting things you might not otherwise know – thanks to […]

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10 Digital Marketing Predictions for 2013

11 December 2012 | Tanya Goodin

If you have been following our blog over the years, then you will know that my annual digital predictions posts have become somewhat of a Tamar tradition. And despite being very excited last year in […]

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2012 Digital Predictions – how did we do?

10 December 2012 | Henry Elliss

If you’ve been following us for a while (and we know some of you have!) you’ll know that our CEO, Tanya Goodin likes to spend some time in late December putting together her ‘digital predictions’ […]

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Marketeers Take Heed! Google Update Their Webmaster Quality Guidelines.

4 October 2012 | Aqil Rouf

  Earlier this week, Google announced that they had updated their Webmaster Quality Guidelines (or SEO Bible, as it is colloquially known). While their core message, “focus on the user”, remains unchanged, the overseers of […]

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Tamar’s Top 10 Blogs of 2011

14 December 2011 | Tanya Goodin

Here at Tamar, we like to ensure that everyone blogs on a regular basis, and in 2011 we wrote 119 posts generating 70,739 visits – which was a bumper year for us. To round off […]

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