Analytics

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Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

13 February 2013 | Tanya Goodin

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis [...]

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Analyse, see and do more with Wolfram|Alpha’s Personal Analytics for Facebook

25 January 2013 | Christine Andres

Computational knowledge engine, Wolfram|Alpha has access to a plethora of real-world data and can now combine that data with your Facebook profile to tell you interesting things you might not otherwise know – thanks to [...]

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10 Digital Marketing Predictions for 2013

11 December 2012 | Tanya Goodin

If you have been following our blog over the years, then you will know that my annual digital predictions posts have become somewhat of a Tamar tradition. And despite being very excited last year in [...]

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2012 Digital Predictions – how did we do?

10 December 2012 | Henry Elliss

If you’ve been following us for a while (and we know some of you have!) you’ll know that our CEO, Tanya Goodin likes to spend some time in late December putting together her ‘digital predictions’ [...]

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Marketeers Take Heed! Google Update Their Webmaster Quality Guidelines.

4 October 2012 | Aqil Rouf

  Earlier this week, Google announced that they had updated their Webmaster Quality Guidelines (or SEO Bible, as it is colloquially known). While their core message, “focus on the user”, remains unchanged, the overseers of [...]

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Tamar’s Top 10 Blogs of 2011

14 December 2011 | Tanya Goodin

Here at Tamar, we like to ensure that everyone blogs on a regular basis, and in 2011 we wrote 119 posts generating 70,739 visits – which was a bumper year for us. To round off [...]

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Twitter: Do You Know Who You’re Talking To?

28 October 2011 | Ashley Turner

A new Twitter tool has gone live today that will give brands and individuals the opportunity to know their followers better.  Know Your Twitter Followers, a new product launched by Schmap, takes a look at [...]

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Should you use a paid-for analytics tool?

26 October 2011 | Alex Christie

Webtrends vs Google Analytics – a short comparison With continuous advancements to free web analytics tool like Google Analytics, it’s often wise to ask the question: when is the right time to pay for paid [...]

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How Will Google’s SSL Encryption Affect Natural Search?

20 October 2011 | Henry Elliss

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used [...]

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Analytics Focus: Nedstat custom reporting (Report Builder)

6 September 2011 | Alex Christie

I’m sure most analysts would agree when I say custom reporting is without a doubt one of the most important features within any analytics package. I’m also sure you won’t mind me saying that having [...]