Analytics

Blog image

#OnThisDayInDigital in more than 140 characters…

3 September 2014 | Isobel Capelin

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we […]

READ MORE
blog post image

Google Analytics Data; Anytime, Anywhere

18 July 2014 | Isobel Capelin

Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able […]

READ MORE
Blog image

Google encrypted keyword data – what are the consequences for SEO?

25 November 2013 | Valentin Boulan

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final […]

READ MORE
blog post image

How will Google’s Hummingbird algorithm update affect searches?

8 October 2013 | Valentin Boulan

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here […]

READ MORE
blog post image

Digital December: 10 Tips to get your SEO in shape for Christmas

7 October 2013 | Henry Elliss

Last week we introduced you to ‘Digital December’, our seasonal focus on the crucial pre-Christmas run-up. If you read our ‘Crack the Christmas Crowds Online‘ post, you’ll know just how important it is to get […]

READ MORE
Blog image

Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?

23 September 2013 | Aqil Rouf

If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue […]

READ MORE
Blog image

The importance of accurate search volumes – RevenueMapper™

17 September 2013 | Henry Elliss

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most […]

READ MORE
blog post image

The challenge of click-through rates – RevenueMapper™

10 September 2013 | Henry Elliss

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic […]

READ MORE
blog post image

TouchScore™ – how can you quantify and measure complex brand-consumer relationships? | Baby

29 August 2013 | Christine Andres

We hope that you’ve been enjoying our insightful TouchScore™ series. Surely by now, you can agree that this tool is a highly effective way of taking a holistic, quantifiable view on a brand’s performance in […]

READ MORE
blog post image

How to activate Twitter analytics – and why you need to…

19 July 2013 | Henry Elliss

Almost two years ago now, Twitter announced the launch of Twitter analytics – covered on the Twitter Developer blog, and explained on our own blog with a little help from Film director Kevin Smith (“A […]

READ MORE

HOME | WHAT WE DO | CULTURE | THINKING | BLOG | REQUEST A CASEBOOK

IGNITING DIGITAL BRANDS | SEO | SOCIAL | MOBILE | JOBS | TALK TO US

CELEBRATING 19 YEARS IN DIGTAL
© TAMAR 2014