Analytics

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#Mobilegeddon: what to expect from the latest Google update

22 April 2015 | Valentin Boulan

It’s been long coming, and finally, here it is. For a number of weeks now, Google has given webmasters regular advice on how to optimise for mobile search, having announced a big upcoming change back in February. […]

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10 Digital Marketing Predictions for 2015

30 December 2014 | Tanya Goodin

It’s that time of year again; I’ve been looking back over the highlights and surprises of 2014 and compiling my annual list of New Year digital predictions. The past 12 months have seen a number […]

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#OnThisDayInDigital in more than 140 characters…

3 September 2014 | Isobel Capelin

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we […]

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Google Analytics Data; Anytime, Anywhere

18 July 2014 | Isobel Capelin

Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able […]

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Google encrypted keyword data – what are the consequences for SEO?

25 November 2013 | Valentin Boulan

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final […]

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How will Google’s Hummingbird algorithm update affect searches?

8 October 2013 | Valentin Boulan

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here […]

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Digital December: 10 Tips to get your SEO in shape for Christmas

7 October 2013 | Henry Elliss

Last week we introduced you to ‘Digital December’, our seasonal focus on the crucial pre-Christmas run-up. If you read our ‘Crack the Christmas Crowds Online‘ post, you’ll know just how important it is to get […]

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Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?

23 September 2013 | Aqil Rouf

If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue […]

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The importance of accurate search volumes – RevenueMapper™

17 September 2013 | Henry Elliss

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most […]

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The challenge of click-through rates – RevenueMapper™

10 September 2013 | Henry Elliss

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic […]

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