Posts by Tanya Goodin

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Top search rankings are just a part of successful SEO campaigns

16 August 2010 | Tanya Goodin

Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the […]

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Two years to go and the 2012 London Olympics marketing marathon starts now

27 July 2010 | Tanya Goodin

Today, there are just 730 days left before the London Olympics starts – but for companies, the online marketing marathon has already begun. The legal controls on the Olympics are fierce but at the same […]

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iPhone 4.0 perfection, hardly too much to ask, is it Steve?

17 July 2010 | Tanya Goodin

Apple CEO Steve Jobs understands disappointment better than most (take a look at his Stanford University Commencement speech) so I hope he won’t mind me saying that the iPhone 4.0 delivers emotional deflation with exceptional […]

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A BBC Odyssey – Me and mine on You and Yours

15 July 2010 | Tanya Goodin

Yesterday I was invited to talk about some research into search attitudes we conducted with You Gov on the ever excellent ‘You and Yours’ programme on Radio 4. What was interesting was the priority that […]

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How the Government helps UK growing businesses

9 July 2010 | Tanya Goodin

Have you been on the Business Link site recently? Me neither. But you will be as pleased as I am to know that our business tax pennies have been well spent over the past three […]

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Being an early adopter pays – will the early bird pay out too?

6 July 2010 | Tanya Goodin

As somebody who regularly checks my Twitter account at odd times of the day (and night!), I’m always interested to see the difference in my stream at different times of the day. A night-time check-in […]

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Brand lessons from the history of search

16 June 2010 | Tanya Goodin

There’s little point in looking back unless you can learn something so I wanted to use today’s birthday retrospective to pull out some useful, relevant and fresh understanding for brands engaging in SEO. I was […]

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World Cup kick-off – time for FIFA to reach out online

11 June 2010 | Tanya Goodin

When the controversial new ball is kicked for the first time competitively at the Soccer City Stadium in Johannesburg today, the biggest sporting event in the world will be underway. Online and offline, millions of […]

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Google caffeine – why the fuss?

10 June 2010 | Tanya Goodin

First off unless you are really into your SEO its unlikely that you will have heard too much if anything about Caffeine. But Caffeine is a behind the scenes bit of engineering by Google that […]

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Joined-up engagement missing along the UK online election trail

25 May 2010 | Tanya Goodin

Now that the election dust has settled, I thought it would be useful to look back over our Political Search Index (PSI) series that we launched last October. The four white papers were certainly a […]

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