Posts by Tanya Goodin

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Google Streaming event – live blogging

8 September 2010 | Tanya Goodin

At 5.30 pm UK time Google is going to start their so called Streaming Event. We are expecting a lot of announcements about changes as to the how the Google search results are displayed. Based [...]

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Part 4 of 4 – Tamar Infographic series: Natural integrity

24 August 2010 | Tanya Goodin

Our fourth and final Infographic (see #1,#2, #3) draws from the first three to give you a roadmap for online marketing, or at least a very substantial part of it. I use the word ‘final’ [...]

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Google Streaming

23 August 2010 | Tanya Goodin

Over the weekend Rob Ousbey noticed that Google was testing updating the results shown while you are typing. So as you type your search query into Google and the auto suggest fills out suggested search [...]

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Part 3 of 4 -Tamar Infographic series: driving Conversion

20 August 2010 | Tanya Goodin

Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source [...]

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Part 2 of 4 – Tamar Infographic series: with Social comes Search

19 August 2010 | Tanya Goodin

Our second Tamar Infographic (see the first) is, I think, another work of beauty and shows how aesthetics plays its part in communication and engagement. Here, we’ve created a precise roadmap that shows how we [...]

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Part 1 of 4 – Tamar Infographic series: captivate, communicate, convert

17 August 2010 | Tanya Goodin

Today, Tamar is launching the first in a series of four Infographics that map the way we deliver the promise of our logo – “the search and social conversion agency”. We’ve seen an explosion in [...]

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Top search rankings are just a part of successful SEO campaigns

16 August 2010 | Tanya Goodin

Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the [...]

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Two years to go and the 2012 London Olympics marketing marathon starts now

27 July 2010 | Tanya Goodin

Today, there are just 730 days left before the London Olympics starts – but for companies, the online marketing marathon has already begun. The legal controls on the Olympics are fierce but at the same [...]

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iPhone 4.0 perfection, hardly too much to ask, is it Steve?

17 July 2010 | Tanya Goodin

Apple CEO Steve Jobs understands disappointment better than most (take a look at his Stanford University Commencement speech) so I hope he won’t mind me saying that the iPhone 4.0 delivers emotional deflation with exceptional [...]

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A BBC Odyssey – Me and mine on You and Yours

15 July 2010 | Tanya Goodin

Yesterday I was invited to talk about some research into search attitudes we conducted with You Gov on the ever excellent ‘You and Yours’ programme on Radio 4. What was interesting was the priority that [...]