31 January 2011

Happy customers drive good SEO

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being around content in the results pages and Social Media signals for the SERPs. First up we have the production of ‘thin’ or made-for-SEO content, often …

Continue Reading
17 December 2010

10 hot digital brands to watch in 2011

Building your digital brand value is where it’s at in 2011. Brands who haven’t already made the investment in digital brand leadership will really struggle next year to make the quantum leap necessary in strategy and talent to keep up. However, for those who have been investing for some time, or those who are pure play digital, next year will …

Continue Reading
29 November 2010

Mobile set to miss out on great Christmas presence…

Christmas is a time for surprise and delights but our new online retail research has delivered only the first of those two joys. Not that this is a bad thing – the lessons we’ve drawn from our consumer survey and web study should help both retailers, marketers and a wide range of brands meet the multi-channel challenges of 2011 fully …

Continue Reading
25 November 2010

Top 20 digital predictions for 2011 – part 2

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ in the tech world, reliable but not exactly sparkling. However, with new technologies constantly being developed for the web, social software, unified communications and iTV, …

Continue Reading
23 November 2010

Top 20 digital predictions for 2011 – part 1

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the Internet. I’m doing TWO top ten predictions this year. We’ll publish the second list tomorrow but for now … Social commerce, location-based services, cloud computing …

Continue Reading
27 October 2010

Rise of the Silver Surfer – top ten tips for marketers

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for marketers and brands alike. We have been analysing new data over the past year to identify changes in UK online consumer habits and the striking …

Continue Reading
8 September 2010

Google Streaming event – live blogging

At 5.30 pm UK time Google is going to start their so called Streaming Event. We are expecting a lot of announcements about changes as to the how the Google search results are displayed. Based on tests we have seen over the last few weeks we may see streaming which changes the results shown as you type. We may also …

Continue Reading
23 August 2010

Google Streaming

Over the weekend Rob Ousbey noticed that Google was testing updating the results shown while you are typing. So as you type your search query into Google and the auto suggest fills out suggested search phrases so Google actually changes live the results shown. Pretty cool. But also pretty distracting. There is a suggestion that this could be heavy on …

Continue Reading