Posts by Tanya Goodin

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Google’s next skirmish in the social media wars

2 September 2011 | Tanya Goodin

No one in the search world was remotely surprised when it surfaced this week that Google is making plans to turn its +1 button into tool that will help it ‘improve search quality’. A spokesman […]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off […]

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London 2012: it’s time for your best ‘Games Plan’

27 July 2011 | Tanya Goodin

It’s a year today ‘till the opening ceremony of the 2012 Olympics when London will take centre stage and the world spotlight will be firmly focused on the UK. If you doubt the heat of […]

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Which British Brands are feeling the love today?

14 February 2011 | Tanya Goodin

Valentine’s Day seemed to us to be the perfect day to release our first “Britain’s Best Loved Brands” table. We’ve been spending at lot of time at Tamar thinking about brand love. What makes a […]

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Search, social, mobile and more – integration is key

4 February 2011 | Tanya Goodin

This week’s issue of new media age features an excellent ‘leader’ column by editor Justin Pearse, looking at the need for integration and evolution in online marketing agencies. As Justin points out, Social Media marketing […]

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Incentives are the engine for social commerce growth

31 January 2011 | Tanya Goodin

Tamar’s Social Media Sectors Report 2011 – published today – has some revealing data for brands in both B2C and B2B sectors. Social media is rapidly evolving into social commerce and these trusted online spaces […]

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Happy customers drive good SEO

31 January 2011 | Tanya Goodin

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being […]

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10 hot digital brands to watch in 2011

17 December 2010 | Tanya Goodin

Building your digital brand value is where it’s at in 2011. Brands who haven’t already made the investment in digital brand leadership will really struggle next year to make the quantum leap necessary in strategy […]

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Mobile set to miss out on great Christmas presence…

29 November 2010 | Tanya Goodin

Christmas is a time for surprise and delights but our new online retail research has delivered only the first of those two joys. Not that this is a bad thing – the lessons we’ve drawn […]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ […]