14 May 2012

Tamar help TeamGB with launch of infographic series

I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation to get behind them. The …

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28 March 2012

Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth

Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited this year because in addition …

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1 March 2012

Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands

Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around changes to the Facebook ad platform; brand “stories” (aka ads) appearing in news feeds; a new “premium” service to feature ads on mobile; and a …

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29 February 2012

Brands, be flawsome to be awesome.

One of the key consumer drivers we’re seeing more of at Tamar is customers wanting to see evidence of much more human traits in the brands they deal with. Trend spotting firm trendwatching.com have coined a neat buzz word for this, ‘flawsome’. In a nutshell, brands who want to be truly awesome online have got to be prepared to reveal …

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14 February 2012

Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands

With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a brand well loved? Is it …

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18 January 2012

SOPA? So what?

You must have heard by now about SOPA (the US Stop Online Piracy Act) which has the digital world in a lather. Proponents of the bill say it will bring in much needed legislation to stop Internet piracy and that Google, among others, should play a key role in that enforcement. Opposers say that this bill amounts to nothing less …

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14 December 2011

Tamar’s Top 10 Blogs of 2011

Here at Tamar, we like to ensure that everyone blogs on a regular basis, and in 2011 we wrote 119 posts generating 70,739 visits – which was a bumper year for us. To round off the year, here is Tamar’s Top 10 blogs of 2011, compiled by choosing a combination of our personal favourites and weaving in the blogs that …

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9 December 2011

Santa goes digital for Tamar’s festive infographic!

Unless you’ve been living under a rock for the past 12 months, you’ll know how ‘hot’ infographics have become for visualising data. Here at Tamar we love infographics just as much as the next man – probably more. So we thought that, rather than producing a tired “eCard” or digital animation, we’d create a Christmas infographic to celebrate the holiday …

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17 November 2011

10 digital marketing predictions for 2012

It’s time once again for me to stick my neck out and lay my next 12 months digital predictions on the line. The 2012 theme is very much one of integration; integration between digital and other marketing channels; integration between client internal departments and between them and agency teams; the growing integration between social networks; the need to integrate marketing …

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