27 March 2007

Work it the Wiki Way!

A Wiki is a web application that allows users to add content about specific topics, and it allows other users to edit it. The best example of an operational Wiki is the hugely influential Wikipedia. Wikis have been used by corporations for a few years already, but it’s only recently that the application has made inroads and is rewriting the …

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26 March 2007

Webmaster tools update

Google’s Webmaster tools is incredibly useful and is constantly being refined by Google. The latest update provides a more detailed anchor text report. Anchor text is the visible text in a hyperlink that links to a page. Google uses this to assess which keywords and phrases point to your site. Webmaster Tools now provides an aggregated list of the various …

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23 March 2007

Adobe unveils new Flash video control

Adobe has unveiled a new version of its Flash media software that will allow copyright holders to embed ads and control usage. The new software will also allow videos to be played offline, whether it is on a PC or on a portable device. The software is in the final stages of development, and Adobe won’t offer a beta for …

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23 March 2007

Two good reasons for accessible sites

Websites that impede disabled users face legal action. The Times, 14 April 2004 If your site is not accessible then you could face legal action and suffer terrible publicity. One of the most famous cases was against the Sydney Olympics Committee in 2000. The owners of the website were ordered to pay compensation of 20,000 Australian dollars. Apart from the …

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23 March 2007

Effective landing pages

A landing page is a specialised page that visitors are directed to from an outside source, such as a banner/email campaign or search engine. The page is usually focused on a particular product or service with the aim of getting the targeted traffic to buy or take action quickly that will ultimately lead to a sale. So how can you …

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23 March 2007

Fundraising update

Hello, I’m leading the CSR project along with Myles from the Cape Town office. I’m one of the designers at Tamar, so obviously project managing the building of a school in a foreign country is something I have never done before. But with the help of Across the Divide and the brilliant steering team things are pulling together. Every month …

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21 March 2007

Being a sustainable business

As well as our fantastic CSR project, this year we are also working to make Tamar a socially responsible organisation in an environemental sense. The whole green issue seems to be the major buzz subject of 2007, and whilst we are aiming to work on sustainable goals for our future, we also recognise that all the major issues of the …

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16 March 2007

Project criteria

Social responsibility is extremely important to me on a personal and corporate level. This year we’re doing our first large-scale CSR project. It’s something I’ve wanted to do for many years and I feel very lucky that we’re now at the stage where we can spend time and money on this. Obviously we operate in two locations globally, so we …

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16 March 2007

Project selection

The shortlist comprised of 3 schools in townships in Cape Town. On February 12th, Myles, Nicky (from our Cape Town office) and I spent the day looking around the 3 schools in townships in Cape Town. Here’s a bit of background information on our visit to each of them: Vuyani Pre-Primary School – Guguletu Vuyani is right in the middle …

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15 March 2007

Will Social Media Optimization be the new way to go?

By now many online marketers are wondering what SMO (Social Media Optimization) needs to conquer for it to become the number1 marketing strategy! Although SMO is but only an infant, already a set of laws and concepts are taking shape. SEO have been around for just over a decade, yet most corporations have not yet been introduced to SEO and …

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