Posts by Tanya Goodin

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Project criteria

16 March 2007 | Tanya Goodin

Social responsibility is extremely important to me on a personal and corporate level. This year we’re doing our first large-scale CSR project. It’s something I’ve wanted to do for many years and I feel very [...]

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Project selection

16 March 2007 | Tanya Goodin

The shortlist comprised of 3 schools in townships in Cape Town. On February 12th, Myles, Nicky (from our Cape Town office) and I spent the day looking around the 3 schools in townships in Cape [...]

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Will Social Media Optimization be the new way to go?

15 March 2007 | Tanya Goodin

By now many online marketers are wondering what SMO (Social Media Optimization) needs to conquer for it to become the number1 marketing strategy! Although SMO is but only an infant, already a set of laws [...]

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Google to sell Domain Names

14 March 2007 | Tanya Goodin

Google announced on Friday that it has joined the website registry business. Google has teamed up with well known registry firms GoDaddy.com and eNom, to create an application that allows people to lay claim on [...]

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Google, Yahoo continue to grow, while MSN struggles.

13 March 2007 | Tanya Goodin

According to the latest Nielsen/Netratings data, Google as well as Yahoo showed significant growth over the last month. This news comes after the seemingly poor performances of MSN, AOL and ASK. According to the collected [...]

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Just where is the Internet heading?

12 March 2007 | Tanya Goodin

n a new and groundbreaking report search analyst Pippa Jaffray has attempted to untangle the web of confusion that surrounds the future of the Internet as a mass medium. Here are the main points raised: [...]

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Personalised Search

9 March 2007 | Tanya Goodin

Google is very much into gathering information on user behaviour via the ever more ubiquitous Google Toolbar or by recording online-actions of those who are signed into their Google accounts. This information is now being [...]

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Buyers and information seekers vary when interpreting SERPS

8 March 2007 | Tanya Goodin

A market survey released by Search Media bureau CheckIt and De Vos & Jansen Market Research has proven that buyers read search engine results differently than those seeking information. The survey is based on a [...]

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Yahoo supports New NOYDIR Meta tags

7 March 2007 | Tanya Goodin

Results on Yahoo! are jumping around to this week with re-indexing of web pages to support to the NOYDIR in the USA, Japan and Korea, and on to the UK soon. Andrea says: ‘This is [...]

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Yahoo! Launched Yahoo! Suggestion Boards

6 March 2007 | Tanya Goodin

Yahoo! has recently announced the launch of its own digg – like service, Yahoo! Suggestion Boards. This service allows you to post comments and vote for them in a manner similar to Digg.com. However, this [...]