Posts by Tanya Goodin

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‘TweetyTwelve The Review’: Part 1 – Team GB’s social media performance

13 August 2012 | Tanya Goodin

With the Olympics done and dusted and that ‘post-party’ gloom in danger of descending, it’s time for a little bit of reflection. As you will know if you’ve been following @TamarUK on Twitter or Facebook […]

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Are we nearly there yet…? Meet Team GB [INFOGRAPHIC]

23 July 2012 | Tanya Goodin

It’s only 4 days until the London 2012 opening ceremony this Friday, so to help you manage your excitement in the build-up we’ve launched today the second in our Team GB infographic series. Our second […]

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Cycling retail brands lead British ecommerce pack

3 July 2012 | Tanya Goodin

The latest infographic in Tamar’s BrandLove series takes British sports brands as its subject and, with the Tour de France kicking off this weekend, we have been fascinated to discover that the cycling sports brands […]

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Are Tom Daley and Jess Ennis Team GB’s ‘hottest’ athletes?

26 June 2012 | Tanya Goodin

Published today, exactly one month to go before the opening ceremony for the London 2012 Olympics, Tamar’s Sports Index Vol 4 looks at the popularity of Google searches for the currently selected Team GB athletes […]

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For Queen, Country & Twitter – the Diamond Jubilee online

7 June 2012 | Tanya Goodin

The Queen’s Diamond Jubilee celebrations sent social media platforms into a frenzy over the weekend, with connected users taking to social networks to air both joy and frustration at the major events as they were […]

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5 reasons brands don’t need to advertise on Facebook

16 May 2012 | Tanya Goodin

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are […]

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Tamar help TeamGB with launch of infographic series

14 May 2012 | Tanya Goodin

I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the […]

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Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth

28 March 2012 | Tanya Goodin

Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands […]

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Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands

1 March 2012 | Tanya Goodin

Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around […]

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Brands, be flawsome to be awesome.

29 February 2012 | Tanya Goodin

One of the key consumer drivers we’re seeing more of at Tamar is customers wanting to see evidence of much more human traits in the brands they deal with. Trend spotting firm trendwatching.com have coined […]

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