17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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23 July 2012

Are we nearly there yet…? Meet Team GB [INFOGRAPHIC]

It’s only 4 days until the London 2012 opening ceremony this Friday, so to help you manage your excitement in the build-up we’ve launched today the second in our Team GB infographic series. Our second infographic ‘Meet Team GB’ is all about giving you some inside knowledge on #OurGreatestTeam. With the final athlete selections of our 542-strong team announced last …

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3 July 2012

Cycling retail brands lead British ecommerce pack

The latest infographic in Tamar’s BrandLove series takes British sports brands as its subject and, with the Tour de France kicking off this weekend, we have been fascinated to discover that the cycling sports brands are now leading the British pack as our table shows. When we kicked-off Our BrandLove series last year we decided to measure ‘love’ by the …

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26 June 2012

Are Tom Daley and Jess Ennis Team GB’s ‘hottest’ athletes?

Published today, exactly one month to go before the opening ceremony for the London 2012 Olympics, Tamar’s Sports Index Vol 4 looks at the popularity of Google searches for the currently selected Team GB athletes and throws up some interesting results. The report looked at each Team GB athlete name by search volumes in the UK and ranked the athletes …

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7 June 2012

For Queen, Country & Twitter – the Diamond Jubilee online

The Queen’s Diamond Jubilee celebrations sent social media platforms into a frenzy over the weekend, with connected users taking to social networks to air both joy and frustration at the major events as they were broadcast on TV. Twitter went into overdrive, with the River Pageant and Buckingham Palace concert both providing rich opportunities for tweeting. At several points over …

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16 May 2012

5 reasons brands don’t need to advertise on Facebook

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook bubble over?” Let’s be clear. …

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14 May 2012

Tamar help TeamGB with launch of infographic series

I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation to get behind them. The …

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