20 July 2007

Google Profits Up

Google Revenue Surges in Second Quarter but Shares Drop Google reported a 28 percent rise in second-quarter profits but results fell short of expectations on Wall Street resulting in a drop in share price of about 7% reports CNN. Google said net profit increased to $925 million, or $2.93 dollars per share, in the April-June period, compared with $721 million, …

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19 July 2007

Google Analytics Old Interface Switching Off

Google Analytics Old Interface Switching Off – Soon, Maybe! As it says in the title for those of you who preferred the older syle interface on Google Analytics this should have switched off yesterday, 18th July. But it looks like they have delayed this a wee while longer but expect the older style to be switched off soon.

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19 July 2007

Google Mobile at the IAB

Mobile Search presentaion at the Internet Advertisng Bureau On Tuesday 17th July I attended the IAB Search Marketing Council where among other things there was a presentation on Mobile Search by Google. There were a few points about the development of Mobile in Asia, US and Europe that were worth noting. I think these raised more questions than we actually …

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19 July 2007

Customers prefer longer forms

I was surprised to learn, during a recent round of usability testing I was doing on four popular insurance websites, that the participants clearly preferred to complete a long detailed quote application form vs. a brief application form. The reason behind it is that participants were suspicious of short forms, assuming that, if they had not given all the detail …

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19 July 2007

Measuring accessibility – Alt Tags

The Web Content Accessibility Guidelines (WCAG) define the criteria that allows us to measure how accessible a website is. These were drawn up by the World Wide Web Consortium (W3C) to test the accessibility of sites. Measuring accessibility can be done two ways: Machine testing: Determines whether or not a particular criterion has been implemented. Human testing: Done by a …

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18 July 2007

Understanding the use of ‘301 Redirects’

What is a 301 redirect? A 301 redirect, as described by W3C, in a shortened version is: ‘The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs’. What this means in real life is that an old URL, such as example.com/page1, has been permanently moved to …

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17 July 2007

Top three search do’s and don’ts

Do you want to know what will get your site dropped and what will improve your rankings? We had an internal poll and here are the top three do’s and don’ts! Don’t Add tracking to URLs – we all want to know where users are coming from and what they do but adding the wrong sort of tracking may affect …

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13 July 2007

The role of humans in search and the evolution of the algorithm.

So just how much of an influence do us humans have on the infamous Google algorithm? Well according to Google Engineer Udi Manber a lot! Google currently employs around 10,000 human editors; it’s their job to meticulously check the accuracy of the results being served up by the search giant. In addition to this Google’s spam reports and news section …

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6 July 2007

£100BN e-sales

British shoppers have spent £100 billion online since online retailing or e-tailing was launched 12 years ago. Last month alone over £3 billion was spent online in the UK! These figures are remarkable and only continue to grow. IMRG ( Britain’s online spending monitor) has recorded the first online transaction as a book bought from W.H Smith in April 1995. …

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4 July 2007

Microsoft Search Compromise Could Hinder Innovation

Microsoft has agreed to change the way its Windows Vista operating system handles desktop search queries to answer a confidential antitrust complaint filed by Google. Google had complained to the Justice Department, that Windows Vista’s desktop search is anti-competitive because it is difficult to disable and, when Vista’s search runs in tandem with Google’s desktop search product, Google’s product slows …

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