21 August 2007

Google News Now The Number One Listing

Google trialing ‘News’ positioning? Checking for some car insurance this morning I saw that the number one listing was not actually a website but a News item. See below: We have seen  Google trialing a number of positionings for their news/blogs/related searches of late and this looks like the latest incarnation. We assume they are gathering click through information on …

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20 August 2007

Announcements From The Big Three Search Engines?

Post from Rand Fishkin says to expect these soon Ahead of the SES Conference in San Jose Rand Fishkin said that ‘I can virtually guarantee that 2 of the 3 major search engines (and probably all 3) will announce big news next week’. So what sort of news? This may just be financial or operational but we are all hoping …

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19 August 2007

Google Results Page Getting Too Busy?

34 ways to click off Google’s first page! Check out the image below which shows the bottom of Google’s home page for the search term ‘travel insurance‘. By adding in ‘Related Searches’ as well as ‘News’ and ‘Blog’ posts there are now 34 ways to get a listing on Google first page, including Sponsored Results. As a search marketer that …

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16 August 2007

BBC Adds Social Networking Bookmarks

BBC add Bookmarks to every page Maybe I am a bit slow, or I never get to the end of any story but I just noticed that the BBC has social bookmarking links on every page. See below: The main bunch of usual suspects are there in Digg, Delicious, Reddit, Facebook and Stumbleupon. Good to see them getting involved but …

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16 August 2007

News Results Feature on Google

Natural Listings Show News Results On Monetized Terms Interesting to see that  a search for ‘Travel Insurance’ this morning showed a listing at the bottom of the page for News Results – see image below.   We have also seen this for other monetized terms and generally the relevancy of the ‘News’ listings is not great. Quite why a user …

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15 August 2007

Google Sitelinks – What Are They?

And how do you get them? Sitelinks are the indented links you see below the regular listing for a site in the Google search results. See below for example when you search for Tamar: There is often the assumption that sites who have these links are an ‘authority’ site and as such will have better rankings. This is not necessarily …

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14 August 2007

Use Your Logs To Generate New Keyword Tactics

Abstract keyword tactics from your logs! I was checking the traffic logs to our Blog and I noticed someone had found a post by conducting a search which included the date the post was put live – the 10th of August. The search was for ‘top 10 christmas presents 2007’ and if you check the resulting search you will see …

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13 August 2007

Usability – A competitive sport?

It’s not a new Olympic sport (yet) but it is something that some brands have known for years…good usability sells products and it can be the element of your product (or website) that clearly differentiates you from your competition. While in the US at the same time the iPhone was launching (in June), it occurred to me that this was …

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12 August 2007

User Intent – Getting Results In The Now

Should Search Results reflect Local Events? So last night I was at the Prince concert at the 02 Arena in London, not my usual cup of tea, but worth the effort. And while I was queuing to get in I thought about how, when I had been searching online to find out what time he was on stage (8.45pm for …

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