5 October 2007

Call to Action / Conversion #1

Conversion rates explained With a keen and growing interest in Conversion Design I recently bought Call to Action (Secret Formulas to Improve Online Results) by Bryan and Jeffrey Eisenberg. I will keep the conversion blog updated with some interested tips and valuable information as I read. First things first, conversion rates (CR). For those that don’t already know your CR …

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27 September 2007

Google News Results In UK SERPs – Why Bother?

News results not relevant for UK users More and more often we are seeing ‘News Results’ from Google News in the UK search engine results. And the quality and relevancy are by and large pretty poor. A search for ‘Digtial Cameras’ brings up the following at the bottom of the SERPs: So where does this ‘News’ results take you? To …

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27 September 2007

Yahoo! Update, It’s Official

Yahoo! Gets Smarter and Deeper Yahoo! has announced that there is an update going on so expect results to shuffle about a bit. This update is particularly interesting as it is the first update since the implementation of Dynamic URL Writing using Site Explorer. This enables Yahoo! to search deeper and ignore duplication within sites and should improve relevancy. If …

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25 September 2007

Prioritising your customers needs – All needs are not equal

There is much discussion and research in terms of what elements of a website are required and in what way, on an ecommerce website, to be successful. A recent study, “The Online Consumer’s Hierarchy of Needs” (Joseph S. Valacich, D. Veena Parboteeah, John D. Wells), looks at defining which of these elements are most important in shaping a successful ecommerce …

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14 September 2007

Google Wants Global Privacy Deal

Governments & Businesses should agree basic privacy laws Google’s Privacy Cheif Peter Fleischer has told a UN agency meeting that Governments and businesses should agree soe basic laws of privacy to protect individual. With so much information being passed around via the internet each day many laws, where they exist, are out of date with many people confused as to …

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14 September 2007

Google’s Own Rank Up From 53 to 39

Graduates keener to work with Google The Times Top 100 Graduate Employers survey shows that there is more interest in working for Google now than last year, up from 53 on the hot 100 in 2006 to 39 in 2007. Microsoft dropped from 24 in 2006 to 34 in 2007. The research across 17,170 final-year university students produced a list …

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13 September 2007

Planting trees

A few of us from the Cape Town office headed out to Vuyani this morning to plant some trees. Jason and Costa from ‘Organic Greens’ followed us to the school and brought with them nine large indigenous trees to plant around the classroom and the jungle gym. Mahlubi (the headmaster of Vuyani) helped us choose the spots for the new …

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11 September 2007

First Impressions

When it comes to web design the all-important “first-impression” remains key. There are specific criteria by which effective web design can be measured. Essentially, it should accomplish three distinct goals: Instant affinity When a user comes to a site they instantly know whether it is what they are looking for.  If it is not they will immediately leave the site, …

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22 August 2007

Yahoo! Search Gets Bigger

Well, the space it takes up on the Yahoo! home page! We noticed that the Search Box on Yahoo! has got a lot bigger and given greater prominence. See beow: See how it has moved to the very top of the page, from a previous right hand site, and just how much bigger it is! And to be fair there …

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