Posts by Tanya Goodin

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Can linking to another site harm your rankings?

10 October 2007 | Tanya Goodin

Or can it help? Or what!! As with any website strategy we always say first ‘think of the user’. So if linking out to another website makes sense then go for it. But always think [...]

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Target.com to be sued for inaccessibility

9 October 2007 | Tanya Goodin

Recently a federal judge in California ruled that she would allow a class action suit against Target (a large U.S retailer) on claims that the website was not accessible to blind customers. The retailer is [...]

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Search Budgets going double digits

8 October 2007 | Tanya Goodin

According to the latest Search Marketing Benchmark Survey from MarketingSherpa, search budgets are expected to reach double-digit percentage growth next year mainly due to the anticipation of higher prices. The survey revealed that many marketers [...]

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Call to Action / Conversion #1

5 October 2007 | Tanya Goodin

Conversion rates explained With a keen and growing interest in Conversion Design I recently bought Call to Action (Secret Formulas to Improve Online Results) by Bryan and Jeffrey Eisenberg. I will keep the conversion blog [...]

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Google News Results In UK SERPs – Why Bother?

27 September 2007 | Tanya Goodin

News results not relevant for UK users More and more often we are seeing ‘News Results’ from Google News in the UK search engine results. And the quality and relevancy are by and large pretty [...]

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Yahoo! Update, It’s Official

27 September 2007 | Tanya Goodin

Yahoo! Gets Smarter and Deeper Yahoo! has announced that there is an update going on so expect results to shuffle about a bit. This update is particularly interesting as it is the first update since [...]

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Prioritising your customers needs – All needs are not equal

25 September 2007 | Tanya Goodin

There is much discussion and research in terms of what elements of a website are required and in what way, on an ecommerce website, to be successful. A recent study, “The Online Consumer’s Hierarchy of [...]

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Google Wants Global Privacy Deal

14 September 2007 | Tanya Goodin

Governments & Businesses should agree basic privacy laws Google’s Privacy Cheif Peter Fleischer has told a UN agency meeting that Governments and businesses should agree soe basic laws of privacy to protect individual. With so [...]

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Google’s Own Rank Up From 53 to 39

14 September 2007 | Tanya Goodin

Graduates keener to work with Google The Times Top 100 Graduate Employers survey shows that there is more interest in working for Google now than last year, up from 53 on the hot 100 in [...]