14 November 2007

Learning Chinese…

I’m picking up some great tips from the Chinese on how to do business. One of the ones I’ve come across several times today is what they do if they don’t know the answer to your question, can’t help you or want to say ‘no’. They give you a great big smile and simply walk away. Works like a treat. …

Continue Reading
14 November 2007

Social networks are taking over, it’s official!

Facebook vs. the World. The 2 billionth image has been uploaded to flickr! The two billionth photo is a badly composed image of a dead tree. The caliber of photography on the Yahoo owned site is far superior to the drunken antics and cat pictures on Facebook which is officially the biggest photo sharing site in the world racking up …

Continue Reading
13 November 2007

Call to Action / Conversion #3

Customer Service Even in a large department store Customer Service is normally a desk at the back of the shop, that you queue for if you are not happy with your purchase. Online customer service is completely different and key to conversion. During shopping online customers are constantly requiring answers to several questions that are essential to them buying the …

Continue Reading
13 November 2007

Call to Action / Conversion #2

Three fundamental ways to increase your online revenue Increase Traffic On the theory that more traffic equals more buyers. However, most of the tactics for increasing your traffic require you to spend more money on an ongoing basis. Increase Merchandising You can encourage your users to spend more money each visit. You can encourage this with cross-selling, up-selling, discounts, bundling …

Continue Reading
13 November 2007

Tamar’s next move in Shanghai?

Had a fascinating morning looking at the potential new offices for Tamar in Shanghai once we move out of our current location. With our ambitious expansion plans we’ll be needing the extra space early next year and with all the Chinese red tape involved we need to get started soon. Tamar UK is in a converted wallpaper factory in Chiswick …

Continue Reading
12 November 2007

Shanghai surprise!

This week I am in Shanghai checking up on the new office to see how that is going (great!) and to get more of a feel for SEO and Search Conversion in china. What I am really excited about is the new developments that will come out in the next year. I think we are going to see some interesting …

Continue Reading
12 November 2007

A head for heights

From the Tamar China office window I have been watching a man walking along a girder 40 stories up on a half-built skyscraper opposite. He has no visible safety harness & looks completely unconcerned. I’ve had to look away a few times as he’s <gulp>kneeled down on the girder & looked over the edge</gulp> Its a cliché but no less …

Continue Reading
10 November 2007

I love my iPhone…

Well if there are major flaws with the iPhone i can’t find them. I had one in my hot little hands about 15 mins after they went on sale and once it was fully charged I was online. The set-up process was a breeze and I am loving it already. Typing on the touch screen keyboard is taking a while …

Continue Reading
8 November 2007

What does it take to succeed?

Or why a sledgehammer may now required to crack the ranking nut! Back in the day, 1998 it were, I was just a young lad fresh out of something else and getting involved in SEO was something new and wild frontierish. Well sort of. There were no rules and with only a few changes to your content and a quick …

Continue Reading
7 November 2007

Tamar launches in China!

Today is a big day in Tamar’s world as we’re opening up in China. Shanghai to be precise, the fastest growing financial centre in the world. It’s an exciting day for all of us but particularly for me personally as I wanted Tamar to be a truly global business when I launched 12 years ago. I’ve wanted us to have …

Continue Reading