18 June 2013

Imagine a world without Google…

As you will probably have seen by now, the Number 1 spot in our 18 years ‘Digital Milestones’ white paper (read the full report here, or our blog about the top 10 here) was taken by – no surprises for guessing – the launch of Google. Beating Facebook, Web 2.0, Twitter, the iPhone and more, the launch of the world’s …

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14 May 2013

Pets at Work: The interviews. Part 2 – Molly

Our second office dog at Tamar Towers is Molly, Oli’s big sister. Unlike Oli she only visits us occasionally – much to Oli’s relief as she gets him right under her paw from the moment she arrives. They gang up together against the rest of the Chiswick doggy gang on their lunchtime park walks with Auntie Helen Booth. Meet Molly …

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2 May 2013

#Spotlight – The model for blogger engagement

We’ve now come to the end of our month highlighting the benefits of our influencer engagement tool – Spotlight. Just in case you’ve come to the party late, Spotlight is Tamar’s proprietary  tool for rating the relative influence of blogs. All brands are aware of how important influencers are when it comes to getting  a brand talked about – and that’s why …

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13 February 2013

Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since …

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11 December 2012

10 Digital Marketing Predictions for 2013

If you have been following our blog over the years, then you will know that my annual digital predictions posts have become somewhat of a Tamar tradition. And despite being very excited last year in advance of what indeed turned out to be an amazing 2012, 2013 is set to be a real game-changer. The advent of 4G and the …

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30 November 2012

A YEAR TO CELEBRATE – Celebrate 2012 with an advent calendar iPhone app from Tamar.

Tamar’s YEAR TO CELEBRATE iPhone advent calendar app, launches today in the iTunes app store. The creation of the YEAR TO CELEBRATE campaign began back in October when we started to discuss our client Christmas presents and reflect on the year past. The app is at the heart of the campaign, which celebrates the highlights of what has been an incredible year for the Britain, …

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7 November 2012

Statistics, big data and neutral mathematical models are the big winners of #Election2012

After months of anticipation, over 31 million tweets, one million votes and weeks of campaigning, Barack Obama, beat Romney (did we ever doubt it?) to be re-elected US President for four more years. No surprise for this ‘Twitter election’, as the results were announced, the tweet stream went into frenzy, hitting a peak of 327,452 Tweets per minute. What did …

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6 November 2012

Will social media votes count in #Election2012?

Later today, November 6th 2012,  we will finally find out if social media has predicted the outcome of the 2012 US Presidential election, dubbed by many the ‘Twitter election’.  Obama had a much trumpeted social media presence back in his 2008 election campaign, but this is the first election where both candidates have had very active presences, and a clear …

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24 October 2012

The tablet market just got a bit smaller…

Yesterday, just a mere 41 days after announcing the iPhone 5, Apple unveiled the next generation of their iPad – the iPad mini. The tablet market is currently booming as print publishers are increasingly developing content for that format; it was revealed last week that both The Guardian and Observer are ‘seriously discussing’ ending their print editions and Newsweek confirmed …

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3 October 2012

#SMWGOLD this time last week…

…we struck gold at our fantastic Social Media Week panel event – ‘Did London 2012 Win Social Olympics Gold?’ If you weren’t able to join us up in Skyloft in the Millbank Tower and sadly missed out on having the pleasure of holding gold medals, don’t worry – we’ll happily fill you in on all that took place at #SMWGOLD. We can …

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