4 February 2014

Facebook: now we are TEN

Ten years is a long time in digital so today is a major milestone for a little site you might have heard of – Facebook is ten today. As an agency with 18 years of history of our own, we know how few brands have survived that long online. Facebook has weathered the critics, seen-off competitors and upstarts, faced scrutiny …

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18 December 2013

10 Digital Marketing Predictions for 2014

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting to compile, given what an exciting year we’ve just had: Here are my 10 predictions for digital in 2014: Video will be everywhere The new …

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2 December 2013

#CyberMonday – the busiest day for ecommerce?

I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments firm Sage Pay think the figure will top half a billion pounds. Cyber Monday is the first Monday of December, the day that historically attracts …

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26 November 2013

mChristmas – A mobile site (or app) is not just for Christmas

Our mChristmas feature has been focused on mobile commerce in the run up to Christmas, because the festive period is such an important one for most retailers. However, providing an excellent online experience across all devices is clearly not just a target that retailers should be aiming for at Christmas. If retailers have missed out on optimizing their ecommerce sites …

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1 October 2013

Digital December: Crack the Christmas Crowds Online

Whilst many of us are clinging on to the last rays of sunshine, and hoping for a mild autumn, the retailers amongst us are busy planning their Christmas and New Year campaigns, readying themselves for what for most will be the busiest time of their year. Planning special offers, finalising brochures and redesigns and probably even briefing their team on …

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8 July 2013

Tamar delivers latest search report – Royal baby causes search bump

As the Duchess of Cambridge approaches her due date, speculation surrounding the royal baby’s gender, sex, name, and even hair colour has intensified online and this has been reflected in baby-orientated search traffic. Our latest SEO whitepaper – “Special Search Report – the Royal Baby” – offers some interesting insights into how users are searching online about the royal baby. …

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20 June 2013

Digital Milestones – The interactive timeline!

Now that our ‘Digital Milestones’ report is finished and published, I wanted to take a moment to share another very cool project we’ve put together to coincide with the report. As the report was originally intended to coincide with Tamar’s 18th birthday, I asked our excellent design team to put together an interactive timeline / microsite to showcase some of …

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