22 April 2009

Video Optimisation in Google

How quickly does video rank in Google? I am running a test (so cannot show you the results yet!) but I wanted to give you a heads up and let you know just how quickly and easy it is to get rankings and why you should get invloved. So I ran a test, shot a 50 second video which wobbly …

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21 April 2009

Google Similar Images

Google Labs trials Similar Images functionality We all know that Google is striving to understand user intent when searching but this can be a trickly thing. For example, and I always use this one, type in 'Apple' and what exactly are you looking for? Apple Mac or Apple to eat? Tricky for the search engines to know even if you …

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1 April 2009

Google Street View to map people’s movements

In an exciting new development Google has announced that from today, using Google Street View, they are now able to track and monitor your movements on a day by day basis. Combining Street View with Mobile IP tracking, Google Local and known locations enables Google to build up a picture of all your daily movements. This will lead to some …

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1 April 2009

Google Search Suggestions

Numbers of results also included New to me this morning, and its not an April Fool unlike this from Google, are the search suggestions that are offered when you start to type in any search. Also featured are the number of results for each search query. I am going to do some double checking as this may just be because …

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6 March 2009

Google Tip Jar

Save Money, Be Green, Learn! Just spotted this from Google which is TipJar which is run by Google Moderator and it is a collection of money saving ideas and tips for home, works, kids finance, shopping, travel and more. You can vote for each idea so hopefully the best will appear first. Check it out. It is mostly US ideas …

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6 March 2009

Vince Change from Google

It's a Brand thing, and not an update! For those of you who may have noticed more weight being given Brands in the SERPs Matt Cutts has updated on this and the bottom line is that while not an update this is more of a minor change. And it's not really about Brands either. However, it is more about Trust …

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29 January 2009

Top 10 Tips for the Twitter-verse

Now that the rest of the world has finally woken up and started using Twitter (thanks Wossy for the publicity on Friday night) I thought I'd summarise my top tips for brands thinking of putting their toe in the Twitter water… 1. Decide what you're on Twitter for. There are two main reasons – social or business. If as an individual you're doing …

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22 January 2009

Google’s results prove search is still making money

Despite the gloomy results of Microsoft, Sony and Nokia which sent commentators into a frenzy of doom about the technology industry, Google pleasantly surprised everyone by delivering better results than expected despite the very bleak economic outlook. Their results, just announced, surpassed most estimates by delivering earnings of $5.10 per share versus the average $4.96 predicted by analysts in a recent Bloomberg survey.  Google's revenues were up 18% year-on-year and 3% on …

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22 January 2009

How well do Search Engines understand user intent?

What type of results are returned for generic searches? This could develop into a much bigger article and probably should. But for just now I was thinking about Apple based on their latest quarterly profit results. So what does a search for 'Apple' actually produce on the key search engines – I am being kind to the other two here! …

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